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Wednesday, 28 July 2021 09:20

Florida Retailers Stand Ready to Help Florida Families Get a Head Start on Back-To-School Shopping During the Tax Holiday

JULY 27, 2021
CONTACT: Amanda Bevis (202) 680-9262

Tallahassee, FL – Florida retail stores are ready to help families get a jump start on back-to-school shopping. Floridians can save money when shopping for school supplies during Florida’s Back to School Sales Tax holiday that begins Saturday, July 31, and runs through Monday, August 9.

“School supplies are essential to learning and now you can save when you stock up for a new school year,” said Scott Shalley, president and CEO of the Florida Retail Federation. “Remember to ‘Find It In Florida’ and support your local retailers when checking off the items on your back-to-school lists. Many retail stores are offering additional savings to help you cut costs this year.”

The following items are available for purchase tax-free July 31 – August 9:

  • Clothing, footwear and backpacks costing $60 or less;
  • School supplies costing $15 or less; and
  • First $1,000 of the sales tax price of personal computers or personal computer-related accessories.

According to a survey conducted by the National Retail Federation, Florida consumers are already planning ahead for the new school year and will spend record amounts for school and college supplies. About 70% of families plan to start shopping at least three weeks before school begins with average spending of $848.90 per household.

Total back-to-school spending is forecasted to reach $37.1 billion this fall. This can be partially attributed to shoppers expecting to spend more as more students will return to their in-person groups and clubs including sports teams and other extracurricular activities. The top categories for back-to-school and college shopping are electronics with back-to-school sales expected to reach $12.9 billion while college sales will make up $18.1 billion this fall.

There are more than 270,000 retail stores in Florida, and one in five jobs is tied to Florida retail. When shoppers “Find It In Florida" and shop local retailers, they help boost the local economy and support community businesses. Learn more about the "Find It In Florida" program at the website.

“Now is the time to save money when shopping for school supplies,” said Shalley. “We encourage all Floridians to “Find It In Florida” and shop with retailers that employ your neighbors and support your community.”

Visit to learn more about what you need to prepare and help your children return to school safely. For a full list of eligible tax-free supplies, please visit

This year’s Back to School Sales Tax Holiday was established when Governor DeSantis signed HB 7061 into law on May 21. The legislation was championed by Rep. Bobby Payne and Sen. Ana Maria Rodriguez, and the tax-free holiday was a priority of Sen. Keith Perry.

The data shared by the Florida Retail Federation is informed by a survey conducted and released by the National Retail Federation. For more information on the predictions of the National Retail Federation, visit:

The Florida Retail Federation is the statewide trade association representing retailers -- the businesses that sell directly to consumers. Florida retailers provide one out of every five jobs in the state, pay more than $49 billion in wages annually, and collect and remit more than $20 billion in sales taxes for Florida’s government each year.

NRF is the world’s largest retail trade association, representing discount and department stores, home goods and specialty stores, Main Street merchants, grocers, wholesalers, chain restaurants and internet retailers from the United States and more than 45 countries. Retail is the nation’s largest private-sector employer, supporting one in four U.S. jobs — 42 million working Americans. Contributing $2.6 trillion to annual GDP, retail is a daily barometer for the nation’s economy. 


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