“Find It In Florida” is a grassroots-driven campaign of the Florida Retail Federation to remind consumers to shop local

Whatever you are shopping for, consumers can find at one of our many Florida retail stores statewide.


When you “Find It in Florida,” you’re supporting local businesses and local jobs.

  • Florida retailers provide one out of every five jobs in the state.
  • Florida retailers generate $155 billion in annual economic impact and pay more than $49 billion in wages each year.
  • Florida retailers collect and remit more than $20 billion in sales taxes to support our state’s schools, roads and infrastructure.

Why Now?

Florida businesses have faced serious challenges this year due to COVID-19. Shopping within the community is crucial to the survival of our local retail stores. The best and most important thing Floridians can do to support Florida retail businesses – and the jobs they provide – is shop local.

What Can You Do To Help?

Help us spread the word!

Be sure to tag @FloridaRetail and use #FindItInFlorida and #FloridaRetail.

Download any one of these images to complement your posts:

Be sure to tag @FloridaRetail and use #FindItInFlorida and #FloridaRetail.

Anything Else?

Yes! Proudly display the “Find It In Florida” image on your store, vehicle or anywhere. You can purchase a decal here: Find it in Florida Logo

Contact Us

Florida Retail Federation
227 South Adams St.
Tallahassee, FL 32301