FOR IMMEDIATE RELEASE: May 4, 2015
Improving economy means families are looking to splurge for moms this year as spending is expected to set records; flowers, clothing, meals and smartphones/e-readers are the most popular options.
TALLAHASSEE, FL – The Florida Retail Federation (FRF), the state’s premier trade association representing retailers for over 75 years, says Florida mothers are in for a nice treat this year as families expect to spend $172.63 on Mother’s Day gifts this year, up nearly $10 from last year. According to the National Retail Federation’s 2015 Mother’s Day Spending Survey, total spending nationwide is expected to reach $21.2 billion, the highest amount in the survey’s 12-year history.
“Mother’s do so many wonderful things for their families, and it’s great to see that husbands and children are going to spoil mom this Mother’s Day weekend,” said FRF President/CEO Rick McAllister. “From jewelry and apparel to spa packages and a nice evening out at dinner, there are thousands of different gifts to give from local retailers who are able to help customers find the perfect choice.”
When it comes to gifts, the majority of consumers will pick up a greeting card for mom (80%), spending more than $786 million, and more than two-thirds (67.2%) of those celebrating will buy flowers, to the tune of $2.4 billion. Shoppers also plan on gifting apparel and clothing items (35.8%), spending more than $1.9 billion, up from $1.7 billion last year.
Families will also surprise mom with a special brunch or activity ($3.8 billion), electronic items like a new smartphone or e-reader ($1.8 billion), personal services such as a spa day ($1.5 billion), housewares or gardening tools ($890 million) and books and CDs ($480 million).
Looking for a ‘wow’ from mom, 34.2 percent of Mother’s Day shoppers are planning to splurge on jewelry, spending a survey high of $4.3 billion for the special day, up from 31.7 percent and $3.6 billion last year.
Many people know that a gift card could go a long way: Two in five (44.2%) will give mom a gift card, spending more than $2.2 billion. The majority of shoppers plan to buy for their mother or stepmother (62.5%), while 23.2 percent will shop for their wife, 9.8 percent will shop for their daughter, 8.9 percent will shop for their sister and 7.4 percent plan to splurge on their grandmother.