Wednesday, 16 October 2019 09:46

As an added security measure for all EBT transactions, beginning Thursday, October 17, 2019, the encrypted code already contained on the magnetic stripe on the back of customers’ EBT card will be activated.

Any transaction using an EBT Card that does not contain a valid code will result in an ERROR Message (ERROR CODE 89 – Card Verification Value – CVV- verification failed).

If you receive an Error Message:

  • The EBT card, specifically the magstripe, has gone bad. The Customer should call the number on the back of the card to have the card replaced; or
  • The Retail point of sale (POS) device has a bad or dirty magstripe reader.
  • Retailers should contact their POS provider for service or replacement.

Wednesday, 11 September 2019 12:12

Sara DiNatale
Retail and Tourism Reporter

BRANDON — Dale Inman tried to run.

It didn’t matter that a Hillsborough County detective flashed his badge, Inman wasn’t stopping.

He abandoned the generator and power washer he had just stolen and tore out of the Home Depot on E. Adamo Drive. He made it through the special exit for contractors and into the parking lot, where his partner waited in a getaway car.

But detective Philip Merkle wasn’t alone. Officers who’d been hiding in unmarked cars shouted: “Stop! Sheriff’s Office.” Surrounded, Inman eased to the pavement.

His arms began to flail before deputies could cuff him. His body shook and seized.

“What’s wrong?” Merkle called down.

Inman couldn’t answer.

Minutes later, after his body calmed, Inman told deputies and medics he had a seizure disorder and hadn’t been taking his medications. He said he was addicted to heroin.

Ripping off hardware stores was his full-time job.

Kyle Walters watched the parking lot chaos from inside his Dodge Challenger that evening in April 2018. He waited for Inman to shuffle into a Sheriff’s Office cruiser before pulling out of the lot. He probably thought he went unseen.

But days later, Walters and dozens of others would be in custody.

Local detectives and state prosecutors say the men were part of an organized ring, one that took months to bring down. Hillsborough County deputies identified suspected boosters, like Inman, and fencers, like Walters, and tied them to a network that brazenly ripped off power tools, then sold them on the black market. Thieves were lured into the business — for heroin, meth or cash — to feed their addictions.

In just under a year, the Sheriff’s Office said, the ring hit four Home Depots in eastern Hillsborough repeatedly, walking away with merchandise worth $2.4 million.

Big-box retailers know people will steal. They build losses into their annual budgets, accounting for employee error, fraudulent returns and shoplifters.

Stores pass on that “shrinkage” to shoppers — a 2015 survey by merchandise security company Checkpoint Systems, Inc. found U.S. households could be footing up to $615 a year to help retailers recover from theft.

Organized retail crime cost retailers $777,877 for every $1 billion in sales during 2017, according to the National Retail Federation. That’s up from around $450,000 in 2015.

In Florida, state and local governments lose up to $1.6 billion in taxes per year to stolen goods, according to estimates. Some of the top organized retail theft hubs in the country are in the Sunshine State.

Scott Shalley, the CEO of the Florida Retail Federation, knows the image most shoppers have of retail theft: teens swiping iPhones or parents stealing baby clothes. Those types of offenses are not what retailers say is squeezing bottom lines.

“It’s very dangerous in the long run to write this off just as shoplifting, because it’s much more than that,” Shalley said.

Maj. Darrin Barlow with the Hillsborough County Sheriff’s Office says the most successful boosters work in pairs. One might discreetly move a toolbox out of view of security cameras and start filling it with saw blades and cordless drills. The other will enter the store with the same model tool box, as if to check if an accessory will fit.

Then, they’ll make the swap. The full tool box will head out the door, the empty one left in its place.

Not every theft is an orchestrated effort. Some boosters act solo, pile tools into the cart and walk right out the door. Sometimes, they’ll flash a fake receipt.

Their hope? Law enforcement won’t care enough to track them down.

When Det. Todd Schrock first went undercover in 2017, he met the lawnmower man.

Duane Guthrie had been hit by a truck decades earlier. The accident mangled his body and left his eyesight impaired enough that he could not get a driver’s license, so Guthrie only met buyers in two places: his Valrico home or the Wawa less than a half-mile away. He rode to the gas station on an old Dixie Chopper, with the yellow DeWalt or red Milwaukee boxes in his lap.

Guthrie told buyers he was a DeWalt vendor who bought in batches.

But DeWalt had never heard of Guthrie, detectives learned, and there was only one approved wholesaler in Tampa Bay. That business didn’t carry power tools.

Yet, in the coming months, every online seller investigators came across would use the same storyline to explain the low prices.

Schrock and other detectives on the case work in District V, a jurisdiction that begins where Tampa police’s ends. It sprawls to cover most of Brandon and communities like Bloomingdale, Palm River-Clair Mel and Progress Village.

Barlow said the district, launched in May 2017, has a high concentration of retailers: the Westfield Brandon Mall, Walmarts, Lowe’s and Targets — and two Home Depots. The connection to the drug trade gave deputies more reason to investigate.

By the start of 2018, Guthrie had more competition online and a protege: Kyle Walters. Walters used the screen name “Tools 4 the Trade!” Guthrie adopted “Overstocked Tools.”

Every day, they sent hundreds of messages, trying to bargain with buyers and set up meetings.

That February, the detectives got a tip about another seller, one who called himself “Amazon.”

The tipster said Amazon drove his girlfriend’s silver Honda, bought large amounts of tools from heroin addicts and sent them lists of what to steal next.

A successful fence retains anonymity. It’s why the men liked website platforms that didn’t require their real names, why they seldom stole tools themselves. It’s also why detectives knew the only way to break up the ring was by going undercover, posing as buyers and sellers.

Amazon’s real name was Aaron Orr. He made deals from a lawn chair in his front yard or in the parking lot of a nearby Family Dollar.

Each man handled his own sales. They worked together while still competitors, according to detectives — almost like a series of franchisees under the same brand.


Barlow said his deputies noticed the tool theft issue within days working in the new squad.

The dealers know that a cart of tools is more lucrative than a cart of razor blades, which are perennially lifted and sold at flea markets or overseas. The growth of the online marketplace has made it easy to sell big-ticket items outside of pawn shops, which require customers to leave behind their fingerprints.

And a truck full of stolen tools is not going to warrant the same charges as a glove box full of methamphetamines.

Det. Schrock told the fences his name was Scott and he sneaked out items through a hole in the fence of the garden department. Another detective claimed to be good at finding unmanned exits.

By the end of March, Schrock was in regular contact with Guthrie and Amazon, who scribbled a list of two dozen items and what he would pay on a loose-leaf sheet of paper.

“I like to keep things professional,” he’d later tell detectives.

Meanwhile, Inman would sell his boosts to whomever was offering the best price. Usually that meant Walters.

In April, Inman passed out in his car at the Seminole Hard Rock Casino. Tampa police knocked on his window and saw a needle and heroin in plain view. He was arrested on possession charges, but he didn’t stay in jail long.

Walters’ wife, LaTasha, secured Inman’s bail through a bondsman.

Just over a week later, Walters and Inman were in that Home Depot parking lot plotting the next heist.

Inman went back to jail that day after medics cleared his seizure. This time, his bail was revoked.


The day before the Sheriff’s Office raids, Guthrie sat on OfferUp, an online sales platform, past 3 a.m. He mocked a buyer trying to lower the price on a welding machine worth $4,000.

That morning, around 8, he woke up to deputies at his door.

They impounded a stolen boat and a Charles Chips can stuffed with more than $5,000. At another fencer’s house, they found a scale with glass and metal pipes on a nightstand. And in a drawer, nearly $13,000 sat in rolls.

By 10:15 a.m., deputies were in east Tampa at the home Amazon shared with his mother.

“I got greedy,” he told Det. Schrock.

Inside, they found five pounds of marijuana. Among the boxes of tools were three different ledgers he’d used to track sales.

When deputies arrived at Kyle Walters’ home in Ruskin that morning, he wasn’t there.

His wife had kicked him out the night before.

He was always out trying to hustle deals, she told detectives as deputies combed through her home.

Walters was in his car when he saw the scene at his home. A deputy noticed the Ohio State Buckeyes sticker on the back window as Walters tried to turn around and pull away.

Deputies found pills and a baggie with powder residue in his pockets. In the house, they found more pills, without prescriptions, and a digital scale.

He was taken to his home briefly, then to a holding cell. Each fencer was held in a secluded room, unaware the Sheriff’s Office arrested them all in one morning.

Most of the men didn’t say much. But Walters? He couldn’t stop talking.


Walters said he’d left Ohio for a fresh start in Florida. He’d been busted selling drugs up north.

At first, he sold liquidated and discontinued tools online, trying to run an honest business. But sales tapered as more new tools at lower prices showed up online.

He had a wife and children to support and was desperate to make more money. Guthrie showed him how.

Walters sat in the cramped interview room, slowly rambling. He held his face in his cuffed hands. His eyes were bloodshot. He hadn’t slept since fighting with his wife the previous night.

Det. Ronald Corr was nearly two hours into his questions before Walters understood he wasn’t facing shoplifting charges. He’d be charged with multiple felonies.

He shook his head. He cried and rocked.

“I can’t believe I just ruined my (expletive) family,” he said.

Corr asked him what he thought would happen — if he thought cooperating with detectives now meant he’d somehow get off the hook.

”Kyle, there are four people on the top of the food chain,” Corr said. “You’re one of them.”

It was never supposed to get this big, he said. He never hurt anyone. It was “victimless crime.” And why weren’t the boosters facing the same, serious charges, he asked.

“If you guys don’t get them then, they’re just going to keep doing it,” he told Corr.

“We are arresting them,” the detective said. “But you look at it this way, if we take away the outlet, maybe they’ll move on.”

Walters barely let Corr finish the sentence.

“They’ll find a new person.”

Ultimately, deputies arrested 34 people, mostly boosters.

But the first-degree felony charges each fencer faced were elevated months later by Florida's statewide prosecutor. Part of the Attorney General’s Office, the statewide prosecutor focuses on crimes that cross county lines, usually racketeering cases.

The state law mirrors the federal law and covers a wide range of criminal activity.

It also carries up to 30 years in state prison.

Walters, Orr and Guthrie face multiple felony charges. Inman recently got out of jail on probation after agreeing to testify.

No trial date has been set.

Since 2015, the statewide prosecutor has begun racketeering cases against 327 people. Roughly two thirds of those are tied to shoplifting rings.

The previous state attorney general made organized retail theft rings a priority, and that’s something Ashley Moody has continued, a spokeswoman said. The statewide prosecutor’s office declined to comment further because the case is ongoing.

None of the men charged as part of the Hillsborough Home Depot investigation responded to requests for an interview.

Walters’ attorney, Bryant Camareno, called the charges “overkill.”

Camareno said the federal Racketeer Influenced and Corrupt Organizations Act, more commonly known as RICO, was originally meant to target mob leaders, “The Untouchables.”

Walters was the first person in 20 years to contact him about organized crime charges related to retail theft.

“My client is no Al Capone,” he said. “It’s not like he made millions.”


The Hillsborough case isn’t an outlier for Home Depot.

Scott Glenn, the company’s vice president of asset protection, said another ring recently stole close to $20 million in tools.

Home Depot has its own set of investigators to monitor retail crime.

The company worked closely with Hillsborough County detectives, giving them access to run stings in its stores.

Glenn said some law enforcement agencies are too understaffed to take on retail crime. Some simply don’t view it as a priority.

“Businesses can’t afford to lose product like this,” Glenn said.

He has seen other retailers close stores that became steady targets for organized shoplifting.

In the last two decades, 37 states have raised the threshold for felony shoplifting to keep pace with inflation. Some have gone as high as $2,500.

Higher thresholds can serve to deter prosecutions, said Robert Moraca, a former detective and vice president of loss prevention with the National Retail Federation. Career criminals avoid serious charges by stealing below certain amounts, racking up misdemeanors instead, he said.

Retailers sometimes won’t even get police response to a shoplifting complaint if the amount is too low, he said.

Florida had one of the lowest felony thresholds in the country at $300 until the most recent session, when it passed a bill to increase it to $750. Gov. Ron DeSantis signed it into law on June 28.

Florida’s update includes a provision that targets organized rings. Prosecutors are now allowed to aggregate items stolen over a 90-day period if the thefts occur in more than one county. Previously, it was only 48 hours.

“A person stealing $600 doesn’t mean a lot to me,” Glenn said. “One person stealing $600 ten times means a lot to me. Those are the people who actually put a hurt on us.”

About five years ago, Polk County Sheriff Grady Judd created the first organized retail crime unit in the state. His investigators will take on any case in Florida with a tie to Polk County, which isn’t hard to do. Boosters spread out their targets.

“They’re organized enough where they will say: We will hit Polk today and will come back to Pinellas and Hillsborough and Pasco tomorrow,” he said. “They want to give them time to restock and not create a pattern of activity.”

Judd’s unit recently busted a ring, based out of Tampa, whose leaders were shipping stolen goods to Cuba.

That, too, is being tried by the state prosecutor’s office as a racketeering case.

“Quite frankly, that is our end game,” Judd said. “As long as you’re just arresting people at the front end, you’re not getting to the core of the problem.”


In District V, detectives hoped after last year’s bust, they’d see the trend start to taper.

Thefts are down so far this year, about 8.5 percent. But Maj. Barlow said there is still time for the numbers to move up, to the nearly 1,000 theft arrests they made last year.

“There are new players in the game,” Barlow said. “It’s prevalent.”

One day this summer, Det. Schrock sat in front of a Home Depot computer that showed every security camera’s view in the Riverview store.

Home Depot employees spotted a man in a blue shirt they recognized walk through the front door.

Schrock focused on aisle 12, full of power tools. His fingers moved fast on the keyboard, jumping from frame to frame, following as the man picked up a DeWalt drill kit priced at $299. “He’s past aisle 13, 14,” Schrock said to deputies outside. “He’s heading toward garden. Past aisle 58, 60.”

The man walked steadily past a cashier, who asked for a receipt. The man flashed a fake one and rushed out.

“He did not pay for that,” Schrock called into his phone. “You can arrest him.”

Moments later, undercover officers with guns drawn took the man into custody in the middle of the parking lot.

He had a partner, too, waiting in a beat-up Chrysler.

Inside the car, investigators found a baggie that tested positive for meth, along with an empty Milwaukee drill box.

Deputies ran the car’s plate. It didn’t belong to either man.

“This car belongs to Jennifer Cartwright,” one deputy called out.

The others chuckled. They knew Cartwright well. She’d been arrested at that very store.

She was one of Kyle Walters’ regular boosters.

About this story
For this project, Tampa Bay Times staff writer Sara DiNatale reviewed hundreds of pages of police reports, court documents and search warrants, as well as more than 6,000 messages sent over the OfferUp app.

Quotes from the men accused of running the tool ring are taken from investigative reports or recorded interviews with detectives. Records were obtained through public records requests.

The Times conducted more than a dozen interviews with law enforcement, Home Depot personnel and retail or security experts.

The accused
Dale Inman, 37, of Brandon pleaded guilty to a first-degree felony for violating the RICO statute and a third-degree felony for fraud. He made a plea arrangement with prosecutors and was released from jail on his own recognizance in April.

Kyle Walters, 38, of Ruskin faces four first-degree felony charges, which include counts of RICO violations and dealing in stolen property. He also faces three second-degree felony charges for dealing in stolen property and three third-degree felony charges for fraud and unlawful use of a two-way communication device. He is being held without bail.

Duane Guthrie, 47, of Valrico faces the same four first-degree felony charges as Walters. He also has been charged with two counts of dealing in stolen property, a second-degree felony, and three third-degree felonies for fraud and unlawful use of a two-way communication device. He is out on bail.

Aaron “Amazon” Orr, 35, of Tampa faces 12 felony charges similar to those against Walters and Guthrie. He is out on bail.

Joshua Burr, 32, of Tampa also was a fencer, according to police, and faces the same breadth of felony charges. Police said he had the largest number of stolen tools. He is out on bail.

Monday, 22 April 2019 09:23

Lawmakers are looking to require nearly all online retailers collect sales tax. But much of the gain would go to other tax breaks.

The retail giant Amazon was one of the first online companies to start collecting sales tax in Florida five years ago.

Now, Florida lawmakers want Amazon’s competitors to catch up.

A potential Senate tax package (Senate Bill 1112) would require nearly all online retailers start collecting Florida sales taxes, netting the state roughly $700 million in revenue it currently doesn’t collect.

But much of the money would be given away by other tax breaks.

Currently, Floridians who buy products from sites like Wayfair, Etsy and Amazon’s third-party sellers usually don’t pay Florida’s 6 percent sales tax. Instead, Floridians are supposed to pay the sales tax directly to the state, which they usually don’t do.

“We’re making our average, everyday citizens guilty of not paying their taxes,” Sen. Joe Gruters, R-Sarasota, who is sponsoring the bill, said Tuesday, before it passed its second committee.

Requiring nearly all online retailers collect the tax would fix the problem. But Gruters, who is also chairman of the Republican Party of Florida, is careful not to call it a tax increase.

“Some people say this is a tax increase,” he told fellow senators on Tuesday. “It’s not. It’s a tax that’s currently owed.”

The idea is in response to a Supreme Court ruling last year that threw out the idea that a company had to have a physical presence in a state before the state could require it to collect sales taxes.

It would net an estimated $700 million for the state, according to Gruters. Online companies that sell at least 200 items or $100,000 worth of items in Florida would have to collect the tax.

But under Gruters’ bill, much of the money would be given away through a slew of tax cuts, including:

Cutting the tax on rent for commercial properties from 5.7 percent to 3.5 percent, eliminating the ad valorem tax on heavy equipment rented by a dealer, creating a 14-day sales tax holiday for disaster preparedness supplies, and providing a tax cut to insurers that cover remote visits with doctors, known as “telehealth."

Just how much of the $700 million would make it into state and local coffers is unclear, though. The bill still has another committee stop to go before making it to the Senate floor.

“This is probably one of the most important bills of this session,” Gruters said. “I hope we can be the voice of reason and pass this bill.”

By Lawrence Mower

Monday, 01 April 2019 15:14

Over the past several years, Florida’s retailers have faced remarkable challenges as they navigate through a fast-changing world.

Through it all, the retail industry has shown great resiliency and has asked for little more than a level playing field.

Unfortunately, as e-commerce boomed, a glaring disparity positioned our members and other Florida retailers at a significant disadvantage to online and out-of-state competitors.

Our state now has the opportunity to eliminate a legal loophole that will ensure fair competition and support Florida-based businesses, jobs and communities.

Last year, the U.S. Supreme Court’s ruling in South Dakota v. Wayfair reversed a decades-old decision permitting out-of-state retailers to evade the collection of sales taxes when shipping goods into states where the retailer had no presence. READ COMPLETE OP ED at

R. Scott Shalley is the President & CEO of the Florida Retail Federation.

Monday, 01 April 2019 15:08

ORMOND BEACH — When Lara Yancey looks around the room at Yancey Music Center, she sees more than guitars, pianos, drums and band instruments.

Each corner of the family-owned business also sparks a memory of countless customers introduced to the finer points of music over a 26-year span that ends when the business closes its doors for the final time on Saturday, bowing to increasing competition from online and big-box retailers.

“We’ve definitely seen generations of customers learning about music in the store,” said Lara, 35, who helps run the family-owned business with her mother, Ginny Yancey. “We’ve definitely seen kids grow up and bring their kids into the store and teach them to love music.”

Together, with the help of other family members and employees, the Yanceys have kept the small, independently owned music store running for 10 years at the Ormond Oaks shopping plaza on South Yonge Street since its founder and patriarch, David Yancey, died at age 56 in 2009 following a battle with cancer. On Friday, loyal customers perused dwindling supplies of accessories, instruments and music books in the store’s final hours.

Eventually, the challenge of competing in a landscape increasingly dominated by online retailers and big box chain stores became insurmountable, Lara said. READ FULL ARTICLE

By Jim Abbott

Tuesday, 29 January 2019 08:27

According the the U.S. Food and Drug Administration (FDA), General Mills announced today a voluntary national recall of five-pound bags of its Gold Medal Unbleached Flour with a better if used by date of April 20, 2020. The recall is being issued for the potential presence of Salmonella which was discovered during sampling of the five-pound bag product. This recall is being issued out of an abundance of care as General Mills has not received any direct consumer reports of confirmed illnesses related to this product.

This recall only affects this one date code of Gold Medal Unbleached Flour five-pound bags. All other types of Gold Medal Flour are not affected by this recall.

Click here to view the FDA recall announcement.

Tuesday, 29 January 2019 08:24

Due to the spread of incorrect information regarding the early release of February SNAP benefits, the USDA Food Nutrition Services (FSN) is has issued the following Frequently Asked Questions (FAQs). Please feel free to distribute or post in your retail locations. Copies of the FAQs in English, Spanish and Creole can be found in the links below.

When will I get my January benefits?
Your January benefits will be available on your regularly scheduled monthly date. These benefits have not changed due to the government shutdown and will be received on your normal day.

When will I get my February benefits?
February benefits for most people will be available on January 20th. These benefits are your February allotment and you will need to adjust accordingly due to the early release of the benefits.

What happens if my application or eligibility review is approved on or after January 16th?
Your application will be processed, and January benefits will be available the following day. February benefits will be available on your regularly scheduled monthly date.

When will I get my March benefits?
In the event March food assistance (SNAP) benefits are affected by the partial US government shutdown, DCF will immediately notify customers through social media, posters, websites, and other communication outlets.

Will the current benefits on my EBT card still be available after January 31st?
Yes, benefits already deposited on your EBT card will be available. Customers should budget the early release of February benefits accordingly throughout the month.

What retailers will be available to accept my EBT card?
Authorized EBT retailers are available to accept EBT benefits for food. There is a list of current EBT retailers in the state of Florida located here:

Will Temporary Cash Assistance and Medicaid customers be affected?
The Medicaid Program is funded through 2019 so the shutdown does not impact Medicaid customers. Temporary Cash Assistance benefits are available at least through the month of February.

Where can I go if I need food right away?
If you are having difficulty meeting the food needs for your household, please reach out to community partners and food banks in your area to find out how you can receive assistance. For more information about the location of your regional food banks, visit and look for the nearest food distribution site.

Printable FAQ- ENGLISH
Printable FAQ- SPANISH
Printable FAQ- CREOLE

Wednesday, 14 November 2018 12:02

FRF is predicting a very bright sales season for Florida retailers and expecting holiday sales to increase 4.5 percent over 2017. This is due to numerous positive statewide economic indicators including the lowest unemployment rate in more than a decade, strong consumer confidence, record-breaking tourism and more shoppers with more money to spend.

“The holiday shopping season is vital to the success of just about every Florida retailer, and thanks to an extremely strong state economy and more people with jobs, and therefore more money to spend, we expect it to be a big success for our more than 270,000 retail establishments,” said FRF President/CEO Scott Shalley. “It’s a great time to hit the stores and shop for your family and friends, as retailers will face stiff competition for your business, which means great deals and opportunities for consumers.”

Consumers are expected to spend a record $1,007.24 on gifts this holiday season, up considerably over 2017’s total of $967, which was the previous record. Shoppers will spend in three main categories during the holidays:

  • Gifts – $637.67
  • Non-gift holiday items (food, decorations, flowers, etc.) – $215.04
  • Gifts for themselves – $154.53

Top 5 categories for items being purchased:

  • Gift cards
  • Clothing and accessories
  • Books, movies or music
  • Electronics and accessories
  • Home décor and furnishings

The most popular toys this holiday season include:

  • Pomsies
  • Fur-Real Pets
  • The Fortnite version of Monopoly
  • Hatchimals
  • Perennial bestsellers like LEGOs and Barbies

For more information on FRF’s Holiday Shopping Forecast, click here.

Friday, 29 June 2018 09:45

The Florida Department of Revenue (DOR) just released the list of eligible items for the 2018 Back-to-School Sales Tax Holiday. This sales tax holiday begins Friday, August 3, 2018, and runs through Sunday, August 5, 2018. During this period, qualifying items will be exempt from tax including: certain school supplies selling for $15 or less per item; and clothing, footwear, and certain accessories selling for $60 or less per item.

For more information and a list of qualifying items, please visit the Department of Revenue's Back-to-School Sales Tax Holiday website. There you will find DOR’s Tax Information Publication (TIP), as well as a Frequently Asked Questions document. For your convenience, the Department also created digital downloads and social media posts for businesses interested in sharing information about the sales tax holiday.

Monday, 23 October 2017 11:40


For holiday job-seekers, Christmas is coming early this year. With a national unemployment rate of 4.2 percent, experts are predicting a hot job market for seasonal hiring, and holiday part-timers might score the biggest bonus of all once the seasonal frenzy wraps up: A permanent gig.

“We do see a growing percentage of employers keeping workers on and using holiday hiring as a way to evaluate workers that they then keep on,” said Peter Harrison, CEO of Snagajob.

This has advantages for both employer and employee, said Andy Challenger, vice president at Challenger, Gray & Christmas. “For employers, it’s a great way to give people a test run,” he told NBC News. “It’s a three-month interview in some ways,” while workers have a chance to evaluate the benefits, culture and opportunity for advancement afforded to full-time workers.

Better wages, better perks
A recent CareerBuilder survey found that 43 percent of employers plan to hire full-time, permanent workers in the final quarter of 2017, a jump of nine percentage points over last year; nearly three-quarters expect to raise salaries. “The pay is up, and that’s what we’ve really seen,” said CareerBuilder senior career advisor Michael Erwin. “There really is competition to get this talent in.”

Retailers using seasonal hiring as a de facto farm team for their full-time employee base gives workers a boost as employers their best face forward with higher pay, bonuses for everything from employee referrals to hitting sales targets.

“Retailers over the past couple of years have had to develop a tool kit,” said Frank Layo, retail strategist with Kurt Salmon, part of Accenture Strategy.

Layo added that since employers are reluctant to raise pay if they can woo workers with non-monetary perks, seasonal retail employees might see a host of other, smaller perks like giveaways or “friends and family” discounts. “If somebody feels like they’re a part of the brand, they’re included and management respects them… the people who can do that without wage increases are in the catbird seat,” he said.

But for many retailers, the reality is that they need to boost wages to shore up their seasonal staff.

“One area where we’ve seen wages continue to rise is for front line workers like store managers and cashiers,” said MaryJo Fitzgerald, career trends analyst at Glassdoor. “We’re also seeing wages rise for truck driver and warehouse associates… which indicates a demand in the market.”

This demand has increased to the extent that some retail brands are even offering part-time workers benefits, Erwin said.

“You will see employers competing — they’re going to be going out and promoting the benefits of working for them, [and] benefits on top of pay are going to attract a higher quality” of candidates, he said.

“Overall, you see employers using perks more, whether it’s more flexible schedules, food at work, or sick days and vacation time,” Harrison said. “An interesting uptick is the number of workers who are looking for benefits within the last 12 months,” he added, an indication that robust demand for workers could finally be putting job-seekers back in the driver’s seat.

Half a million new workers
Challenger, Gray & Christmas’s annual Holiday Hiring Outlook found that last year, seasonal retail employment increased by 641,000 during the final three months of the year, nearly 10 percent lower than in 2015.

This year, those numbers are expected to tick up slightly, Challenger said, while the fact that these numbers aren’t higher reflects longer-trend labor market strength. “So much hiring is going on during the rest of the year,” he said.

The National Retail Federation reports similar findings: The trade group predicted that retailers will hire between 500,000 and 550,000 seasonal holiday workers this year, compared to 575,000 last year.

But while hiring might have slowed down, what has accelerated is retailers’ time frame. Employers are starting earlier this year for two reasons, experts say: The “Christmas creep” that has retailers competing for consumers’ holiday dollars has shifted to earlier in the calendar year.

“Companies realized this year people were going to be spending more money and start earlier,” Erwin said. “You used to ramp up for Black Friday, but Black Friday is starting now.”

And the changing nature of the skills retailers need today has intensified the pressure employers are already experiencing from a tighter job market. As traditional retailers invest more in their e-commerce operations, fewer of the jobs they need to fill are in their brick-and-mortar stores. Instead, hiring managers are focused on filling positions in its warehouses and shipping facilities.

“That’s the primary driver of growth for most retailers at this point. Even if it’s not the lion’s share of their profit, it’s the growth vehicle,” Layo said.

“There’s still going to be a spike in temporary hires needed in stores,” Challenger said, but added that more job-seekers might find themselves driving a forklift than manning a cash register. “The number is probably going to be down in-store because the entire industry’s going through such a major transition,” he said, with home delivery and ship-to-store key areas of retail brands’ investment. “Retailers are cutting brick and mortar jobs, and they’re hiring in the back.”

The upshot is that while many people tend to think of retail jobs as stopgap, part-time or pre-career employment, that’s not the case anymore, Erwin said. Since the growth of e-commerce demands a higher-level skill set and technological proficiency, seasonal workers who excel over the winter holidays could find themselves not just with a job, but a potential career.

“If you don't feel like you're a good fit for a retail position, this might be the way to go,” he said.