For Immediate Release: November 24, 2015
CONTACT: James Miller This email address is being protected from spambots. You need JavaScript enabled to view it., (850)701-3015

LEGOs, Barbies and Star Wars remain popular while relative newcomers like Frozen toys, Monster High and Shopkins also make up the most popular

TALLAHASSEE, FL – The Florida Retail Federation (FRF), the state’s premier trade association representing retailers for over 75 years, announced today the most popular toys for both boys and girls for the 2015 holiday shopping season based on a new survey. The top three most popular for boys were LEGOs, Star Wars-themed toys and cars & trucks. For girls, Barbie, Frozen-themed toys and dolls led the way, with LEGOs appearing in the top 10 of both lists. The survey was conducted by FRF’s partners at the National Retail Federation. Overall, the average person is expected to spend $805 on presents this season, a 14-year high.

“Most kids have no problem letting their parents know which toys they want to unwrap by the tree during the holidays, but these lists are helpful for those parents still unsure about what to buy or looking to complete their lists,” said FRF President/CEO Rick McAllister. “We’re excited about what the upcoming shopping season will mean for Florida retailers, as consumers feel more comfortable with spending their hard earned money in celebration of the holidays.”

The top 10 toys this season are:

1. LEGO 1. Barbie     
2. Star Wars 2. Disney’s Frozen
3. Cars & Trucks 3. Dolls
4. Video Games 4. Monster High
5. Hot Wheels 5. American Girl
6. Teenage Mutant Ninja Turtles 6. My Little Pony
7. Xbox One 7. Shopkins
8. PlayStation 4 8. LEGO
9. Nerf 9. Disney Princess
10. Marvel Action Figures 10. Star Wars

FRF predicts a busy and successful holiday shopping season for retailers behind the strength of numerous positive economic indicators and a healthy economic climate overall in Florida. FRF is calling for a 4.5 percent increase in sales for Sunshine State retailers, which would outpace the predicted national average of 3.5 percent. This continues a recent hot streak for Florida retailers which included a record-tying 10-day back-to-school sales tax holiday period in August and a successful Halloween season.

Consumer spending accounts for 75 percent of Florida’s gross domestic product totaling $155 billion each year. In particular, the holiday shopping season accounts for 20-40 percent of a retailer’s annual sales and steady year-over-year sales shows increasing economy stability. Florida’s retail industry totals more than 270,000 businesses which employ 2.7 million Floridians, and is responsible for one out of every four jobs.

Founded in 1937, the Florida Retail Federation is the statewide trade association representing retailers -- the businesses that sell directly to consumers. Florida retailers provide three out of every four jobs in the state, pay more than $49 billion in wages annually, and collect and remit more than $20 billion in sales taxes for Florida’s government each year. In fact, more than three out of four of Florida’s budget dollars come from retail-related activity.


Published in Media Relations