Displaying items by tag: halloween

FOR IMMEDIATE RELEASE
SEPTEMBER 21, 2020
CONTACT: This email address is being protected from spambots. You need JavaScript enabled to view it., (202) 680-9262

Tallahassee, FL – Florida shoppers are enthusiastic about celebrating Halloween in a safe fashion this year, despite the pandemic, reports the Florida Retail Federation. In fact, according to a surveyconducted by the National Retail Federation, consumers are so focused on a memorable holiday that they plan to spend $92.12 on average this spooky season compared to $86.27 in 2019.

The survey reveals that three-quarters say the virus is impacting their celebration plans, with 17 percent planning to celebrate virtually. 

Still, 148 million U.S. adults plan to participate in the ghoulish festivities. Most of the top activities this year include safer-at-home plans, like decorating the home (53%), carving pumpkins (46%), dressing up in costumes (46%) and dressing up their pets (18%).

Florida retailers are here to provide all the scary decor and sweet treats for your Halloween celebrations to be as memorable as they are safe," says Scott Shalley, president and CEO of the Florida Retail Federation. "Unsurprisingly, consumers are looking to make the most of every holiday during this unusual year. Florida retailers are prepared to meet the increased demand for candy, decor, costumes and more to ensure a safe and spooky holiday for all." 

With the extra time spent at home, consumers are eager to begin shopping for the Halloween season, with four in 10 already searching for their ghoulish delights. Florida shoppers plan to visit discount stores, speciality Halloween shops, grocery stores and online retailers. About 30 percent of consumers plan to purchase their Halloween items online, up 5 percent compared to 2019. 

"Rest assured, Florida's stores are open and at the ready to help you stay safe and healthy while stocking up for the Halloween holiday," said Shalley. "For an added measure of precaution, many of Florida's retailers are offering purchase services to buy online to pick-up in store, receive curbside or have your products delivered to your door." 

As children eagerly await October 31st to dress up, the top staples remain consistent, including princesses and superheroes, most especially spiderman:

  • Princess - 2.7 million
  • Spiderman - 1.8 million
  • Superhero - 1.6 million
  • Ghost - 1.3 million
  • Batman - 1.3 million

Those who plan on dressing up their furry friends may have a pet pumpkin this Halloween, as the orange squash remains to be the hottest costume for animals. The top favorites include: 

  • Pumpkin - 10 percent
  • Hot Dog - 6 percent
  • Superhero - 5 percent
  • Cat - 3 percent

For more information on the predictions of the National Retail Federation, visit: https://nrf.com/media-center/press-releases/consumers-anticipate-new-ways-celebrate-halloween-despite-covid-19

ABOUT THE FLORIDA RETAIL FEDERATION
The Florida Retail Federation is the statewide trade association representing retailers -- the businesses that sell directly to consumers. Florida retailers provide one out of every five jobs in the state, pay more than $49 billion in wages annually, and collect and remit more than $20 billion in sales taxes for Florida’s government each year.

ABOUT THE NATIONAL RETAIL FEDERATION
NRF is the world’s largest retail trade association, representing discount and department stores, home goods and specialty stores, Main Street merchants, grocers, wholesalers, chain restaurants and internet retailers from the United States and more than 45 countries. Retail is the nation’s largest private-sector employer, supporting one in four U.S. jobs — 42 million working Americans. Contributing $2.6 trillion to annual GDP, retail is a daily barometer for the nation’s economy.  

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Published in Media Relations

For Immediate Release: October 18, 2017
CONTACT: James Miller, This email address is being protected from spambots. You need JavaScript enabled to view it., (850)701-3015

Average person expected to spend $86 this year on Halloween candy, costumes, decorations and greeting cards; total spending nationally to set record of $9.1 billion

TALLAHASSEE, FL – The Florida Retail Federation (FRF), the state’s premier trade association representing retailers for over 75 years, announced today that consumer spending on Halloween is expected to once again set an all-time high with the average person spending more than $86, up from $83 in 2016. Total spending nationally on Halloween is expected to reach $9.1 billion up from $8.4 billion last year.

“Another year of expected record spending on Halloween festivities is great news for Florida’s retailers,” said FRF President and CEO R. Scott Shalley. “The crafty retailers in our state will be able to scare up more sales by offering special discounts and other incentives to get more people in their stores to purchase costumes, decorations and candy.”

According to a recent survey done by FRF’s national partners at the National Retail Federation, consumers are expected to spend an average of $86.13, up from last year’s $82.93, with 179 million Americans planning to partake in Halloween festivities, up from 171 million in 2016.

According to the survey, consumers plan to spend $3.4 billion on costumes (purchased by 69 percent of Halloween shoppers), $2.7 billion on candy (95 percent), another $2.7 billion on decorations (72 percent) and $410 million on greeting cards (37 percent).

According to Candystore.com, the most popular Halloween candy in the Sunshine State, based on sales data from 2007-2016, are Skittles (630,938 pounds sold), followed by Snickers (587,385) and Reese’s Cups (224,637). The top three most popular Halloween candies across the country are Skittles, Reese’s Cups and M&M’s.

Among Halloween celebrants, 71 percent plan to hand out candy, 49 percent will decorate their home or yard, 48 percent will wear costumes, 46 percent will carve a pumpkin, 35 percent will throw or attend a party, 31 percent will take their children trick-or-treating, 23 percent will visit a haunted house and 16 percent will dress pets in costumes.

Thirty-five percent of consumers will find their inspiration for the perfect costume online, while 30 percent will look in stores, 20 percent will ask friends and family, 18 percent will look to Facebook or Pinterest, 17 percent will be influenced by pop culture and 14 percent by print media.

When it comes to buying costumes and other Halloween supplies, 47 percent of shoppers will visit discount stores and 38 percent will go to a specialty Halloween store or costume store. In addition, 25 percent will visit supermarkets, 24 percent will buy at department stores and 22 percent will shop online.

Top Costumes
More than 3.7 million children plan to dress as their favorite action character or superhero, 2.9 million as Batman characters and another 2.9 million as their favorite princess while 2.2 million will dress as a cat, dog, monkey or other animal.

Costumes Ranked: Children
Action/Superhero 7.1%
Batman Character 5.5%
Princess 5.5%
Animal (Cat, Dog, Monkey, etc.) 4.1%
Spider-Man 3.6%
Star Wars Character 3.1%
Witch 3.0%
Marvel Superhero (excl. Spider-Man) 2.9%
Pirate 2.9%
Disney Princess 2.3%

Proving that Halloween isn’t just for kids, a record number of adults (48 percent) plan to dress in costume this year. More than 5.8 million adults plan to dress like a witch, 3.2 million as their favorite Batman character, 3 million as an animal (cat, dog, cow, etc.), and 2.8 million as a pirate.

Costumes Ranked: Adults
Witch
8.5%
Batman Character (Batman, Catwoman, Harley Quinn, etc.)
4.7%
Animal (Cat, Dog, etc.)

4.3%

Pirate 4.1%
Marvel Superhero (Spider-Man, Captain America, etc.)
3.8%
Vampire 3.1%
Zombie 2.6%
DC Superhero (excluding Batman, Wonder Woman) 2.3%
Star Wars Character 2.3%
Slasher Movie Villain (Jason, Scream, etc.)
2.3%
Wonder Woman
2.2%

 

ABOUT THE FLORIDA RETAIL FEDERATION
The Florida Retail Federation is the statewide trade association representing retailers -- the businesses that sell directly to consumers. Florida retailers provide one out of every five jobs in the state, pay more than $49 billion in wages annually, and collect and remit more than $20 billion in sales taxes for Florida’s government each year.

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Published in Media Relations

FOR IMMEDIATE RELEASE:October 3, 2016
CONTACT:James Miller, This email address is being protected from spambots. You need JavaScript enabled to view it., (850) 701-3015

Average person expected to spend almost $83 this year on Halloween candy, decorations, and costumes for a nationwide total of $8.4 billion

Suni

TALLAHASSEE, FL – The Florida Retail Federation (FRF), the state’s premier trade association representing retailers for over 75 years, announced today that consumer spending on Halloween is expected to set an all-time high with the average person spending almost $83, up from $74 in 2015. Total spending nationally on Halloween is expected to reach $8.4 billion up from $6.9 billion last year.

“More families are making a bigger deal out of Halloween each year, with consistent increases in per consumer spending, which should make for frighteningly good sales figures for retailers this month,” said FRF President and CEO Randy Miller. “We fully expect Florida’s Halloween sales to meet or exceed the national numbers thanks to sustained positive economic indicators and a healthy state economy.”

According to FRF’s partners at the National Retail Federation’s Halloween Consumer Spending Survey conducted by Prosper Insights & Analytics, U.S. consumers are expected to spend an average of $82.93, up from last year’s $74.34, with more than 171 million Americans planning to partake in Halloween festivities this year.

According to the survey, consumers plan to spend $3.1 billion on costumes (purchased by 67 percent of Halloween shoppers), $2.5 billion on candy (94.3 percent), $2.4 billion on decorations (70 percent) and $390 million on greeting cards (35.4 percent).

When it comes to preparation, 71 percent of consumers plan to hand out candy, decorate their home or yard (49 percent), dress in costume (47 percent), carve a pumpkin (46 percent), throw or attend a party (34 percent), take their children trick-or-treating (30 percent), visit a haunted house (21 percent) or dress their pet(s) in costume (16 percent).

Searching for the perfect costume inspiration will lead consumers to sources such as online (35 percent) and in-store (29 percent). Social media is the fastest-growing influencer for the perfect costume, particularly Pinterest (17 percent), which has seen 133 percent growth since 2012. Some other places for inspiration include friends/family (19 percent), Facebook (17 percent), pop culture (16 percent) and print media (14 percent).

When it comes to where consumers will shop for the season, 47 percent of shoppers will visit discount stores to buy their Halloween-related items this year and 36 percent will visit a specialty Halloween/costume store, up from 33 percent last year. In addition, 26 percent of customers will visit grocery stores/supermarkets, 23 percent will visit department stores and 22 percent will shop online.

The survey asked 6,791 consumers about Halloween shopping plans. It was conducted September 6-13 and has a margin of error of plus or minus 1.2 percentage points.

ABOUT THE FLORIDA RETAIL FEDERATION
The Florida Retail Federation is the statewide trade association representing retailers -- the businesses that sell directly to consumers. Florida retailers provide one out of every five jobs in the state, pay more than $49 billion in wages annually, and collect and remit more than $20 billion in sales taxes for Florida’s government each year. For more information, visit the FRF website, and follow FRF on Facebook and Twitter.

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Published in Media Relations