For Immediate Release: March 9, 2017
Spending expected to exceed previous records, totaling $5.3 billion nationwide; Per person spending to reach almost $38
TALLAHASSEE, FL – The Florida Retail Federation (FRF), the state’s premier trade association celebrating its 80th year in supporting Florida’s retail industry, announced today that spending for St. Patrick’s Day is expected to reach a record of $37.92 per person this year, which would set a record. The total amount spent nationally is expected to top $5.3 billion, up significantly from last year’s total of $4.4 billion.
“We continue to see spending on holidays and celebrations reaching or exceeding record highs, which reinforces the strength of our economy and the confidence that consumers feel,” said FRF President & CEO Scott Shalley. “Even though St. Patrick’s Day isn’t one of the bigger spending holidays, we still expect Florida retailers to see a nice bump in sales, particularly those who offer additional discounts and sales to attract customers.”
According to FRF’s partners at the National Retail Federation’s annual survey conducted by Prosper Insights & Analytics, spending for St. Patrick’s Day is expected to reach $5.3 billion, an all-time high in the survey’s 13-year history. More than 139 million Americans plan to celebrate the Irish holiday, and are expected to spend an average of $37.92 per person, up from last year’s $35.37 and a new record that tops the previous record of $36.52 set in 2015. The $5.3 billion total is up dramatically from last year’s $4.4 billion and tops the previous record of $4.8 billion set in 2014.
According to the survey, 83 percent of celebrants will wear green to show their Irish pride, 31 percent plan to make a special dinner and 27 percent will head to a party at a bar or restaurant. Twenty-three percent will decorate their homes or offices in an Irish theme and 15 percent will attend a private party. In addition, 15 percent are planning to attend a St. Patrick’s Day parade, especially those living in the Northeast (21 percent).
The survey found that 52 percent of celebrants will purchase food, 41 percent beverages, 28 percent apparel or accessories, 22 percent decorations and 14 percent buy candy. Of those making purchases, 39 percent will go to grocery stores, 29 percent to discount stores, 21 percent to bars/restaurants and 18 percent to department stores.
The holiday is most popular among individuals 18-24 years old, with 77 percent celebrating, but those 25-34 will be the biggest spenders at an average $46.55.
The survey, which asked 7,609 consumers about their St. Patrick’s Day plans, was conducted February 1-8 and has a margin of error of plus or minus 1.1 percentage points.
ABOUT THE FLORIDA RETAIL FEDERATION
Founded in 1937, the Florida Retail Federation is celebrating its 80th anniversary this year as the statewide trade association representing retailers -- the businesses that sell directly to consumers. Florida retailers provide three out of every four jobs in the state, pay more than $49 billion in wages annually, and collect and remit more than $20 billion in sales taxes for Florida’s government each year. In fact, more than three out of four of Florida’s budget dollars come from retail-related activity.