For Immediate Release: January 31, 2017
CONTACT: James Miller, This email address is being protected from spambots. You need JavaScript enabled to view it., (850)701-3015

Floridians expected to shell out for food, drinks and decorations this year for Super Bowl LI, celebrating the unofficial end to another football season

TALLAHASSEE, FL – The Florida Retail Federation (FRF), the state’s premier trade association representing retailers for over 75 years, says Florida families will spend an average of $75 per person to watch Super Bowl LI between the Atlanta Falcons and New England Patriots next weekend. The average cost per person is down slightly from last year’s number with total spending nationally expected to reach $14.1 billion.

“Floridians love their football more than just about any other state, and with the Super Bowl being the final game of the year, we expect fans to celebrate the end to great seasons in both professional and college football,” said FRF President & CEO Randy Miller. “The Super Bowl is truly a must-see event for Floridians whether they follow the sport closely or not, and we expect local consumers to load up on food, drinks and decorations for their game watching parties.”

According to FRF’s partners at the National Retail Federation’s annual Super Bowl Spending Survey conducted by Prosper Insights & Analytics, of the 76 percent of those surveyed who plan to watch the game, 80 percent say they will purchase food and beverages, 11 percent will buy team apparel or accessories, and 8 percent will splurge on new televisions to watch the game at home.

According to the survey, the 45 million people hosting a Super Bowl party should expect a full house, with 27 percent of those surveyed planning to attend a party to celebrate the big game. Bars and restaurants can also expect a good turnout with 12.4 million people planning to head out to watch at their favorite local spot.

Over 43 percent of viewers say the most important part is the game itself, 24 percent cite the commercials, 15 percent want to hanging out with friends, and 12 percent of say the half-time show is their top highlight.

The survey also found that 78 percent of viewers watch the commercials for entertainment and 18 percent say they make them more aware of the advertiser’s brand, but only 10 percent say the commercials influence them to purchase products. Sixteen percent say advertisers should save their money and pass the savings along to the consumers, and 10 percent say the commercials make the game last too long.

The Florida Retail Federation is the statewide trade association representing retailers -- the businesses that sell directly to consumers. Florida retailers provide one out of every five jobs in the state, pay more than $49 billion in wages annually, and collect and remit more than $20 billion in sales taxes for Florida’s government each year. For more information, visit the FRF website, and follow FRF on Facebook and Twitter.

As the world's largest retail trade association and the voice of retail worldwide, the National Retail Federation's global membership includes retailers of all sizes, formats and channels of distribution as well as chain restaurants and industry partners from the U.S. and more than 45 countries abroad. In the U.S., NRF represents the breadth and diversity of an industry with more than 1.6 million American companies that employ nearly 25 million workers and generated 2010 sales of $2.4 trillion.


FRF thanks Representative Jason Fischer who filed legislation in the Florida House of Representatives to establish a disaster preparedness sales tax holiday. Running from May 30, 2017 through June 5, 2017, this holiday will allow Floridians to purchase items such as flashlights, batteries, weather radios, generators and other essential items tax free.

Florida Retail Federation President and CEO Randy Miller stated, “After a decade without hurricanes, Florida got hit hard last year, and this legislation will help ensure Floridians protect themselves and their families following a disaster, while also allowing them to experience much needed tax relief. I want to thank Representative Fischer for sponsoring this important bill and recognizing the importance of having a disaster plan in place, which includes purchasing critical supplies like batteries, flashlights, radios and generators which will all be tax free.”

“Last fall, Hurricane Matthew crawled up the coast of Florida, hitting Northeast Florida particularly hard. Some of my constituents lost power for almost a full week following the storm. This bill relieves some of the financial burden of preparing for a natural disaster. I am proud to introduce legislation that is expected to save consumers $7 million,” stated Representative Fischer. “With millions of individuals moving to our great state every year, I want to ensure that natural disaster preparedness is at the forefront of people’s minds as dangerous weather begins to develop. This legislation encourages being prepared in advance, which could mean the difference between life and death,” stated Representative Fischer.

FRF looks forward to working with Representative Fischer and our legislative leaders in both chambers to ensure Florida retailers and Florida families experience the benefits that come with this tax-free holiday.


Wednesday, 25 January 2017 11:36

FRF Supports Governor Scott’s $618 Million Tax Cut Package

Written by

Today, Governor Rick Scott announced during the “Fighting for Florida’s Future” Tax Cut Tour that he is proposing $618 million in tax cuts to help Florida families and small businesses, and ensure taxes are cut for Florida’s future generations. These tax cuts will encourage job creators to add more jobs and build opportunities now and in the future.

"Governor Scott's 'Fighting for Florida's Future' tax package includes a number of cuts which will significantly support Florida's retailers, including a reduction in the business rent tax, cutting the business tax and including an expanded back-to-school sales tax holiday among others," said FRF President & CEO Randy Miller. "FRF is excited about what the Governor's tax cut package will mean for growing Sunshine State businesses, creating new jobs for Florida families and ensuring our state remains competitive."

Governor Scott said, “While Florida’s economy has made great strides over the past six years, we have to continue to fight for Florida’s future and ensure our children and grandchildren have the opportunity to succeed in our great state. We know one of the best ways to do that is to keep cutting taxes, and even though we have already cut more than $6.5 billion in taxes, we can do more. That is why I am fighting for Florida families and our future generations by recommending to cut taxes by $618 million this year.

“When we cut taxes, it helps businesses create jobs – jobs that ultimately help the poorest, most disadvantaged families in our state. As I travel the state, I have been humbled by the stories of single parents, young students, new citizens and countless other Floridians who have shared with me how much of a difference a job has made in their life and in the lives of their families. These incredible stories are why we are fighting to secure a bright future for Florida, and cutting taxes will help make our state the top location for job creators to invest in for generations to come. I made a promise to keep fighting for jobs until my very last day as Governor, and I ask the Legislature to join me in fighting for the future of our students, our small businesses, our veterans and our families by cutting $618 million in taxes this year.”

Governor Scott’s “Fighting for Florida’s Future” tax cut package includes:

  • Decreasing the Tax on Business Rents by $454 Million – Florida is the only state that has a tax on commercial leases which unfairly targets small businesses. Governor Scott is proposing to reduce the tax on commercial leases by 25 percent in 2018, saving Florida businesses $454 million a year. Sales Tax Holidays to Save Families $98 Million – Governor Scott is proposing four sales tax holidays which will save Florida families an estimated $98 million in the upcoming fiscal year. These sales tax holidays include:
    • $72 million from a 10-day back-to-school sales tax holiday;
    • $7 million from a nine-day disaster preparedness sales tax holiday;
    • $18.4 million from a three-day veteran’s sales tax holiday; and
    • $500,000 from a one-day camping and fishing sales tax holiday.
  • Providing a One-Year Sales Tax Exemption on College Textbooks to Save Students $48 Million – Governor Scott is proposing to exempt the purchase of college textbooks from the sales tax for the 2017-18 academic year. The prices of college textbooks have increased significantly, often exceeding $100 per book. Exempting college textbooks from the sales tax is expected to save Florida students $48 million.
  • Cutting the Business Tax to Save Job Creators $15 Million – Governor Scott is proposing to exempt 22.5 percent of businesses from having to pay income taxes by increasing the corporate tax exemption from $50,000 to $75,000. Eliminating this tax will provide annual savings of $15 million and help more small businesses hire additional workers. This proposal will eliminate these taxes for more than 80 percent of Florida’s businesses. This exemption was increased from $5,000 to $25,000 in 2011 and $50,000 in 2012.
  • Exempting School Book Fairs from the Sales Tax to Save Families and Students $3 Million – Governor Scott is proposing to exempt the purchases of books at school book fairs from the sales tax, saving Florida families $3 million each year.


For Immediate Release: January 3, 2017
CONTACTS: FRF - James Miller This email address is being protected from spambots. You need JavaScript enabled to view it., (850)701-3015

Florida’s leading advocate for the state’s 270,000 retail businesses heads into its eighth decade as strong, as diverse and as influential as it’s ever been; yearlong celebration planned

TALLAHASSEE, FL – The Florida Retail Federation (FRF), the state’s premier retail trade organization, announces a yearlong celebration of its 80th anniversary as the most impactful and influential retail advocacy group in Florida. FRF was founded in 1937 as the Florida Chain Store Association and 20 years later was renamed the Florida Retail Federation, where it’s remained as The Voice of Florida Retailing. In honor of the anniversary, FRF will feature key moments from the organization’s history on its website throughout the year, as well as incorporate an 80th anniversary logo in all of its hard copy collateral and online presence and celebrate the milestone during its many events in 2017.

“To see the growth and progress of FRF, from its humble beginnings in 1937 to the influential advocacy and support organization it’s become today, is a testament to the passion and determination of all of the employees and board members who played a part during the past 80 years,” said FRF President & CEO Randy Miller. “As we enter our eighth decade of successfully promoting and growing our industry and our members’ businesses, it’s important we reflect back and appreciate not only where the FRF started from, but to stay true to those same goals and ideals which laid the foundation for the organization.”

FRF initially started out as the Florida Chain Store Association, Inc., which was founded in 1937 as a counter to the wave of anti-business legislation that swept through Florida, culminating in a 1935 law that created one of the most discriminatory business taxes in the nation. Initially, the organization included just the largest chain store businesses in the state, but in 1941, the association expanded to include smaller chain stores. In 1947, the headquarters moved to Jacksonville, where most members were located.

By 1956, recognizing that all retailers shared common goals and facing competition from the similarly named “Florida State Retailers Association,” associate membership was extended to independently owned stores. In 1957, the Florida Chain Store Council reorganized as a division of the Florida State Chamber of Commerce, and by the end of the year its board approved a new name – Florida Retail Federation. On October 13, 1959, FRF was re-chartered as an independent non-profit organization. E. Colin Lindsey of Belk-Lindsey Stores, Inc., in Tampa, was elected the first president of the independent Florida Retail Federation on January 8, 1960. The group’s purpose, according to its charter, was to foster a closer relationship between the public and Florida’s retail merchants by conducting service and public relations programs, to provide non-partisan representation to all retailers – independent, chain, small and large – and to cooperate with all branches of the state and federal governments so that retailers could better serve the public.

The Florida Retail Federation Self Insurers Workers’ Compensation Fund was established on January 1, 1979. Administered by Summit in Lakeland, the fund sparked a relationship that proved significant in FRF’s history and grew into one of the foremost services to Florida retailers. In 1980, the decision was made to move the association headquarters to Tallahassee which office space secured at historic Gallie’s Hall, which was renovated and ready for occupancy in February 1982.

In 1996, a new CEO helped position FRF as a more proactive organization in legislative advocacy, a philosophy maintained today. FRF has continued to expand its member services, increasing revenue and further strengthening the position of FRF as a top-tier business advocacy organization. It’s also since launched a number of benefits and services programs that help retailers and businesses including OrdinanceWatch™, Florida BankCard Solutions, MEMBERS Comp Dividend Program, FRF Health Insurance Exchange and the Employers Health Network.

Page 10 of 18