Retailers love to talk about “Millennials” — but how successfully are they reaching this consumer group, and what can brands do to target young consumers more effectively? At Retail’s Digital Summit, Gabbi Baker of OgilvyOne Worldwide and PricewaterhouseCoopers’ Hunter Thomas — both Millennials themselves — went “beyond the meme” to offer proven tactics for engaging younger shoppers.
Although broadly defined as consumers aged 18-34, the Millennial group encompasses many different personas, all of which retailers need to address. From mavens (Millennial moms) to skeptics, one message definitely does not fit all. Therefore, retailers need to focus on what potential customers who fall into this bracket want from their shopping experiences, and tailor their offerings accordingly.
Baker and Thomas waded through mountains of research on the Millennial generation (much of which is contradictory) and drew on their own opinions to outline five things Millennials expect from retailers: read more
The retail industry saw an increase of 10,000 jobs in September over August, according to calculations released today by the National Retail Federation, which excludes automobile dealers, gasoline stations and restaurants. The gains came as the Labor Department announced that the U.S. economy overall gained 156,000 jobs.
“What we saw in September were very decent gains that reflect the general conditions of the economy and our expectations of a strong second half of 2016,” NRF Chief Economist Jack Kleinhenz said. “With modest gains spread across key business categories including, clothing, electronics and furniture, what we’re seeing is reasonable when taking into consideration the economy is in the range of full employment.”
On a three-month-average, retail jobs as calculated by NRF have increased by 11,000 positions over last year. On a year-over-year basis, retail jobs have increased by 194,000 positions. read more
WASHINGTON – October is expected to be the second-busiest month of the year for the nation’s major retail container ports as merchants stock up for the holiday shopping season, according to the monthly Global Port Tracker report released today by the National Retail Federation and Hackett Associates.
“The holidays are nearly here, and from warehouses to store shelves, retailers are making sure they have the merchandise on hand to meet consumers’ demands,” NRF Vice President for Supply Chain and Customs Policy Jonathan Gold said. “November and December are the busiest time for holiday shopping, but this is the month for the behind-the-scenes supply chain work that ensures shoppers will find what they want, where they want it, when they want it.”
Ports covered by Global Port Tracker handled 1.71 million Twenty-Foot Equivalent Units in August, the latest month for which after-the-fact numbers are available. That was up 5 percent from July and up 1.7 percent from August 2015, and has been the busiest month of the year so far. One TEU is one 20-foot-long cargo container or its equivalent.
Volume dipped in September to an estimated 1.64 million TEU but was still up 0.9 percent from last year. October is forecast at 1.65 million TEU, up 6 percent from last year; November at 1.54 million TEU, up 3.9 percent, and December at 1.48 million TEU, up 3.4 percent. read more
Today, Governor Rick Scott activated Florida’s Small Business Emergency Bridge Loan Program to support small businesses impacted by Hurricane Matthew. The bridge loan program, managed by the Florida Department of Economic Opportunity (DEO), will provide short-term, interest-free loans to small businesses that experienced physical or economic damage during the storm and recovery efforts. The application period is from today through November 11, 2016.
DEO is currently surveying businesses in the affected counties. To access the business survey, please go to flvbeoc.org/index.php?action=bda and select “Hurricane Matthew” from the drop-down menu.
DEO administers the Florida Small Business Emergency Bridge Loan Program to provide an expedient cash flow to businesses damaged by a disaster. The short-term, interest-free loans help bridge the gap between the time damage is incurred and when a business secures other financial resources, including payment of insurance claims or longer-term loans. Up to $10 million has been allocated for the program.
Owners of small businesses with two to 100 employees located in 67 counties affected by Hurricane Matthew can apply for short-term loans for up to $25,000. Loans are granted in terms of 90 or 180 days and are interest-free for that time period. To be eligible, a business must have been established prior to October 3, 2016, and demonstrate economic or physical damage as a result of Hurricane Matthew.
To complete an application by the Nov. 11 deadline, or for more information on the program, visit www.floridadisasterloan.org. For questions regarding the Emergency Bridge Loan Program, contact the Florida Small Business Development Center Network state office at 850-898-3489.
Governor Rick Scott today signed Executive Order 16-230 declaring a state of emergency for every Florida county due to the severity and magnitude of Hurricane Matthew.
Governor Scott said, “Hurricane Matthew is a life-threatening category four hurricane and we must all take it seriously. If Hurricane Matthew directly impacts Florida, there could be massive destruction which we haven’t seen since Hurricane Andrew devastated Miami-Dade County in 1992. That is why we cannot delay and must prepare for direct impact now. Today, I signed an Executive Order declaring a State of Emergency in every Florida county to ensure we have resources for evacuations, sheltering and other logistical needs across our state. We are preparing for the worst, but hoping for the best and we will not take any chances to ensure our state is prepared."
FRF and FPMA will remain in constant contact with Governor Scott's office as well as the Division of Emergency Management for all pre-or post-Hurricane coordination efforts. We will continue to pass along any information pertaining to this hurricane going forward.
Please note that because an emergency has been declared that emergency pricing restrictions are in effect.
TALLAHASSEE, Fla.– The United States Department of Agriculture’s (USDA) Animal and Plant Health Inspection Service (APHIS) confirmed the presence of New World screwworm in Key deer from a wildlife refuge in Big Pine Key, Florida. USDA’s National Veterinary Services Laboratories in Ames, Iowa, confirms this is a local infestation of new world screwworm. This is the first local infestation in the United States in more than 30 years. In response to this infestation, Florida Commissioner of Agriculture Adam H. Putnam today declared an agricultural state of emergency in Monroe County, Florida, which can be accessed here.
“The screwworm is a potentially devastating animal disease that sends shivers down every rancher’s spine. It’s been more than five decades since the screwworm last infested Florida, and I’ve grown up hearing the horror stories from the last occurrence,” said Commissioner of Agriculture Adam H. Putnam. “This foreign animal disease poses a grave threat to wildlife, livestock and domestic pets in Florida. Though rare, it can even infect humans. We’ve eradicated this from Florida before, and we’ll do it again. We will work with our partners on the federal, state and local level to protect our residents, animals and wildlife by eliminating the screwworm from Florida. The public’s assistance is crucial to the success of this eradication program.”
FOR IMMEDIATE RELEASE:October 3, 2016
Average person expected to spend almost $83 this year on Halloween candy, decorations, and costumes for a nationwide total of $8.4 billion
TALLAHASSEE, FL – The Florida Retail Federation (FRF), the state’s premier trade association representing retailers for over 75 years, announced today that consumer spending on Halloween is expected to set an all-time high with the average person spending almost $83, up from $74 in 2015. Total spending nationally on Halloween is expected to reach $8.4 billion up from $6.9 billion last year.
“More families are making a bigger deal out of Halloween each year, with consistent increases in per consumer spending, which should make for frighteningly good sales figures for retailers this month,” said FRF President and CEO Randy Miller. “We fully expect Florida’s Halloween sales to meet or exceed the national numbers thanks to sustained positive economic indicators and a healthy state economy.”
According to FRF’s partners at the National Retail Federation’s Halloween Consumer Spending Survey conducted by Prosper Insights & Analytics, U.S. consumers are expected to spend an average of $82.93, up from last year’s $74.34, with more than 171 million Americans planning to partake in Halloween festivities this year.
According to the survey, consumers plan to spend $3.1 billion on costumes (purchased by 67 percent of Halloween shoppers), $2.5 billion on candy (94.3 percent), $2.4 billion on decorations (70 percent) and $390 million on greeting cards (35.4 percent).
When it comes to preparation, 71 percent of consumers plan to hand out candy, decorate their home or yard (49 percent), dress in costume (47 percent), carve a pumpkin (46 percent), throw or attend a party (34 percent), take their children trick-or-treating (30 percent), visit a haunted house (21 percent) or dress their pet(s) in costume (16 percent).
Searching for the perfect costume inspiration will lead consumers to sources such as online (35 percent) and in-store (29 percent). Social media is the fastest-growing influencer for the perfect costume, particularly Pinterest (17 percent), which has seen 133 percent growth since 2012. Some other places for inspiration include friends/family (19 percent), Facebook (17 percent), pop culture (16 percent) and print media (14 percent).
When it comes to where consumers will shop for the season, 47 percent of shoppers will visit discount stores to buy their Halloween-related items this year and 36 percent will visit a specialty Halloween/costume store, up from 33 percent last year. In addition, 26 percent of customers will visit grocery stores/supermarkets, 23 percent will visit department stores and 22 percent will shop online.
The survey asked 6,791 consumers about Halloween shopping plans. It was conducted September 6-13 and has a margin of error of plus or minus 1.2 percentage points.
ABOUT THE FLORIDA RETAIL FEDERATION
The Florida Retail Federation is the statewide trade association representing retailers -- the businesses that sell directly to consumers. Florida retailers provide one out of every five jobs in the state, pay more than $49 billion in wages annually, and collect and remit more than $20 billion in sales taxes for Florida’s government each year. For more information, visit the FRF website, and follow FRF on Facebook and Twitter.
For Immediate Release: September 29, 2016
FRF & FPMA eager to see the positive impact this legislation will have in keeping Floridians and visitors safe from credit card fraud at Sunshine State gas stations
TALLAHASSEE, FL – The Florida Retail Federation (FRF), the state’s premier trade association representing retailers for over 75 years, and the Florida Petroleum Marketers & Convenience Store Association (FPMA), remind Floridians statewide that effective October 1, increased security measures take effect at gas stations statewide to protect consumers from gas pump skimmer fraud. SB912, sponsored by Senator Anitere Flores and Representative Dana Young, becomes law this weekend in protecting credit card information while also making it easier to charge someone for committing gas pump skimmer fraud.
“With more than 10,000 gas pumps in Florida, and the potential for one skimmer to impact more than 100 people, this important legislation will go a long way towards protecting millions of Florida’s residents and visitors,” said Randy Miller, FRF President & CEO. “FRF and FPMA were proud to work with Senator Flores, Representative Young and Commissioner Adam Putnam on the passage of this bill and we look forward to it making Florida a safer place.”
SB912, which passed unanimously this past legislative session, requires gas stations to have, at a minimum, security tape on their pumps to show the pump hasn’t been tampered with. The law would make the crime of tampering with a gas pump a second degree felony and the possibility of 15 years prison time, which is an increase from the previous penalties of a third degree felony and just five years in prison. The new law also makes law enforcements’ job easier to charge someone who is in possession of counterfeit credit cards. Previously, it would require ten fake cards to be charged with a second degree felony, now it only requires five cards for the same charge.
Florida’s convenience stores increased from 9,737 in 2014 to more than 10,000 in 2015, which ranked third among all states according to the 2016 National Association of Convenience Stores/Nielsen Convenience Industry Store Count.
ABOUT THE FLORIDA RETAIL FEDERATION
Founded in 1937, the Florida Retail Federation is the statewide trade association representing retailers -- the businesses that sell directly to consumers. Florida retailers provide three out of every four jobs in the state, pay more than $49 billion in wages annually, and collect and remit more than $20 billion in sales taxes for Florida’s government each year. In fact, more than three out of four of Florida’s budget dollars come from retail-related activity. For more information, visit the FRF website, and follow FRF on Facebook and Twitter.