Visa has announced a three-year postponement of the liability shift date for self-serve gas pumps to be certified to process smart chip card transactions. Instead of the original date of Oct. 1, 2017, it is now Oct. 1, 2020, according to an announcement on Visa's website.

The company acknowledged that "five years after announcing our liability shift, there are still issues with a sufficient supply of regulatory-compliant EMV [Europay MasterCard Visa-standard] hardware and software to enable most upgrades by 2017." Stating that "fraud rates at fuel pumps are relatively low -- approximately 1.3 percent of total U.S. payment fraud," the company explained that it is moving the liability shift date and that, "We believe we have reached a balanced conclusion for providing needed, additional time to merchants while continuing to push forward with the migration to chip." Visa said it will monitor payment trends at the pump to help gas-station operators and card-issuing banks prevent fraud during the interim period.

The decision to delay the deadline is the second time in a month that Visa has announced moves to appease relationships with merchants after years of tension between the two groups fueled by arguments over fees. Last week, the firm said t would revise its rules for using the new chip technology for debit-card transactions after some retailers claimed the requirements inhibited competition.

Tuesday, 15 November 2016 09:22

Holiday Shopping Forecast Looking Good for Florida Retailers

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For Immediate Release: November 15, 2015
CONTACT: James Miller This email address is being protected from spambots. You need JavaScript enabled to view it., (850)701-3015

With Florida’s economy continuing to strengthen and more residents and tourists feeling good about their own economic situation and willing to spend money, the holiday shopping season looks bright for retailers

TALLAHASSEE, FL – The Florida Retail Federation (FRF), the state’s premier trade association representing retailers for over 75 years, announced today that the upcoming shopping season looks very bright for Florida’s retailers, thanks to the strength of the state’s economy and increased confidence among consumers. FRF is predicting a 4 percent increase in sales for Sunshine State retailers, which is expected to outpace the national average of between 3.3-3.5 percent.

“Florida’s economy remains strong, unemployment is at a 9-year low, housing remains hot and 100 million extra shoppers in the form of tourists are expected again, which should lead to a successful holiday shopping season for our 270,000 retailers statewide,” said President/CEO Randy Miller. “Smart and savvy retailers will seize on this positive momentum by incorporating discounts, sales and other perks to stand out from the crowd this season.”

Tuesday, 08 November 2016 14:25

Subject: DEP Rule on Pollution Notification

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Back in September, the Florida Department of Environmental Protection (DEP) issued an emergency rule that would require businesses responsible for instances of pollution to notify the state and the public about those instances on an expedited timeline. Under the emergency rule, notification is required to the DEP and to local government officials and the media.

DEP is now in the process of passing a final rule to address pollution notification. Below is the revised proposed rule:


Positive changes have been made to the rule. The rule is now more clear about what amounts of pollutants trigger the notification requirements. But the rule still raises concerns about the cost to business and the potential for ineffective and inaccurate information being shared with the public. We believe the DEP should be the central clearinghouse for the notification of pollution.

We are submitting our comments to the DEP to encourage further changes to the rule. Please share this rule within your companies and let us know what concerns you have. If you have real-life examples regarding how this could negatively impact your business, please share those with us so that we can educate the DEP about the impact of this rule.

Comments will only be received by the state agency up until 5:00 pm on Wednesday, November 9, so please get back with us as soon as you are able. We appreciate your input.

Please submit your comments, questions and concerns to FRF General Counsel, Samantha Padgett, at 850-222-4082 or This email address is being protected from spambots. You need JavaScript enabled to view it..

Thursday, 27 October 2016 11:04

5 Things Millennials Expect from Retailers

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Retailers love to talk about “Millennials” — but how successfully are they reaching this consumer group, and what can brands do to target young consumers more effectively? At Retail’s Digital Summit, Gabbi Baker of OgilvyOne Worldwide and PricewaterhouseCoopers’ Hunter Thomas — both Millennials themselves — went “beyond the meme” to offer proven tactics for engaging younger shoppers.

Although broadly defined as consumers aged 18-34, the Millennial group encompasses many different personas, all of which retailers need to address. From mavens (Millennial moms) to skeptics, one message definitely does not fit all. Therefore, retailers need to focus on what potential customers who fall into this bracket want from their shopping experiences, and tailor their offerings accordingly.

Baker and Thomas waded through mountains of research on the Millennial generation (much of which is contradictory) and drew on their own opinions to outline five things Millennials expect from retailers: read more

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