227 S. Adams Street
Tallahassee, FL 32301-1720
(850) 222-4082
(888) FL-RETAIL (357-3824)
FAX: (850) 561-6625
www.frf.org

NEWS RELEASE

FOR IMMEDIATE RELEASE: October 11, 2011
CONTACTS: John Fleming - 1.888.357.3824, (FL.RETAIL)

FLORIDA LAW ENFORCERS EARN STATEWIDE HONORS
Daytona Beach Police Department Detective Named Retail Officer of the Year
Officers from the Tallahassee Police Department, Sunrise Police Department, and the
Florida Department of Law Enforcement Also Recognized

(TALLAHASSEE) - Detective Scott Frantz is a highly motivated law enforcement officer committed to professional excellence. In addition to carrying a full case load in the Daytona Beach Police Department's Criminal Investigations Division, he is the lead officer for all of the department's organized retail crime cases. Over the past year Detective Frantz has dismantled an organization that was responsible for more than three million dollars in theft and losses to several retail stores in and around Daytona Beach. His diligence and contributions to the retail industry helped him earn the prestigious distinction of being named the 2011 Florida Retail Federation (FRF) Law Enforcement Officer of the Year (LEOY).

Detective Frantz received a check for $3,000 and an attractive custom-crafted medallion and plaque when he was honored at FRF's annual awards banquet on Tuesday, October 11, 2011, at the Omni Orlando Resort at ChampionsGate in Orlando, Florida. His name has been added to a plaque that lists each LEOY recipient since the program's inception in 1974. Detective Sgt. Michael Griffin, who nominated Detective Frantz, accept the plaque on behalf of the Daytona Beach Police Department, where it can be displayed for the next year. Dennis Wamsley, director of loss prevention for Publix Super Markets, Inc., and chairman of FRF's LEOY committee, made the presentations on behalf of FRF's nearly 9,000 member companies. A contribution was also made by FRF to the Fraternal Order of Police Memorial Foundation on behalf of the Daytona Beach Police Department. The Foundation maintains a permanent memorial and sponsors a memorial service each year in the state's capitol to commemorate Florida's law enforcement officers killed in the line of duty.

Investigator Robert Rohrbacher of the Tallahassee Police Department was selected as the Runner-Up. He was also honored at the October 11th event. Two officers receiving Honorable Mentions will be honored locally. They are: Officer Steven Negron of the Sunrise Police Department and Special Agent Eric Jester of the Florida Department of Law Enforcement. All officers recognized were selected from a field of outstanding nominees that represent various law enforcement entities from throughout the state.

"The Florida Retail Federation is proud to continue its 38-year tradition of recognizing Florida's finest law enforcement professionals. Each of these officers contributes significantly to the retail community as well as to Florida's citizens as a whole," says Richard A. McAllister, FRF president and chief executive officer. "All of the nominees are very deserving and we are extremely grateful for their efforts."

2011 RECIPIENT – DETECTIVE SCOTT FRANTZ, DAYTONA BEACH POLICE DEPARTMENT (277)

Detective Frantz is committed to making a difference in organized retail crimes and spends hours of his own time forging relationships with Daytona Beach area retailers in these efforts. During one such case this past year, Detective Frantz and his team used a variety of investigation techniques to acquire lists of items that three stores in Daytona Beach wanted stolen from other stores. These stores would then purchase the stolen items for resale. Nine separate sales and purchases were made at these stores by law enforcement. Following a three month investigation, all three stores were seized and search warrants executed. This resulted in the confiscation of more than $40,000 in cash, more than $10,000 of stolen items, the closure of the three stores, and the arrest of their owners. Ultimately, a million dollar organized retail crime ring with three fences and ten professional shoplifters, or "boosters," all acting in concert with each other, were shut down.

Detective Frantz, working cooperatively with retailers, had several other successes in disrupting these theft rings. Stolen products have ranged from health and beauty items to over-the-counter weight loss supplements and cigarettes.

"Organized theft currently cost retailers some $34 billion annually," says McAllister. "Detective Frantz's continued actions, as well as those of our other honorees, illustrate the success that can ensue when law enforcement and retailers work together to combat crime."

Detective Frantz began his law enforcement career in the United States Army, serving as a military police officer for three years. He has worked for the Daytona Beach Police Department for 19 years. Detective Frantz joins 41 previous LEOY recipients who represent various branches of law enforcement including police departments and sheriff's offices, the Florida Department of Law Enforcement, the Florida Highway Patrol, and the former Florida Marine Patrol.

2011 RUNNER-UP – INVESTIGATOR ROBERT ROHRBACHER, TALLAHASSEE POLICE DEPARTMENT (146)

Investigator Robert Rohrbacher works in the Financial Crimes division of the Tallahassee Police Department. His focus includes cases such as identify theft, check and credit card fraud, and cyber crimes. His constant vigilance, exceptional collaborative efforts, and astute observation led to him break a substantial theft ring this year.

In January 2011, Investigator Rohrbacher was eating lunch at a local restaurant when he noticed a customer with an out-of-state drivers' license purchasing gift cards with a credit card. Suspicious of possible credit card fraud, he then observed the suspect and his accomplices repeat the process at several other restaurants. Investigator Rohrbacher than quickly organized a rolling surveillance operation. Investigation revealed that all three suspects possessed fraudulently created debit / credit cards in which the subjects' names were embossed, but the cards had been re-encoded with victims' stolen credit card information. This trio was arrested and substantial evidence seized.

Further investigation revealed that one of the suspects was the leader of a group committing credit and debit card fraud across the southeastern United States. This group was responsible for purchasing approximately 16,500 merchant gift cards valued at more than $1.4 million through using stolen accounts. The cards were being sold to online resellers.

Investigator Rohrbacher has worked for the Tallahassee Police Department for 16 years. He was nominated by Sgt. Elizabeth Dillon of the Tallahassee Police Department.

THE LEOY PROGRAM

The Florida Retail Federation Law Enforcement Officer of the Year program has been an annual event since its inception in 1974. The purpose of the program is to support and encourage outstanding law enforcement work throughout the state, and to recognize the important contributions made by Florida's law enforcement professionals, particularly as it relates to the state's retail industry. The program's time-tested campaign theme, "Often taken for granted, they never stop serving ...because they care," remains as relevant today as when LEOY was first introduced.

For more information on the awards event or the LEOY program, please contact Brenda Grindstaff, awards coordinator, at 1.888.357.3824 or This email address is being protected from spambots. You need JavaScript enabled to view it. or visit FRF's Web site at www.frf.org.

The Florida Retail Federation is a statewide trade association that represents Florida's most important industry – retailing – and has served as "The Voice of Florida Retailing" since its inception in 1937. Florida retailers provide one out of every four jobs in the state, and collect and remit approximately $22 billion in sales and retail-related taxes for Florida's government each year.

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For Immediate Release: April 2, 2018
CONTACT: James Miller, This email address is being protected from spambots. You need JavaScript enabled to view it., (850)701-3015

Shalley will serve his term effective immediately; As head of state’s retail advocate, he looks forward to supporting state’s tourism agency which has a direct impact on retail industry’s success

TALLAHASSEE, FL – The Florida Retail Federation (FRF), the state’s premier trade association celebrating more than 80 years of supporting Florida’s retail industry, is excited to announce the selection of FRF President/CEO R. Scott Shalley to the VISIT FLORIDA Board of Directors effective immediately. Florida’s retail industry relies heavily on the state’s tourism industry, and the selection of Shalley will only continue to strengthen that partnership.

“I’m honored to join the VISIT FLORIDA Board of Directors, and I want to thank Chair Maryann Frenec and the rest of the board members for this opportunity,” said Shalley. “Retail and tourism go hand-in-hand, and having Florida continue to set records for the number of tourists, almost all of whom leave our state with more than what they came with, is great news for our members and our industry as a whole.”

VISIT FLORIDA’s 31-member Board consists of 16 regional seats appointed to represent all geographic areas of the state, and 15 additional seats that represent key sectors of the Florida tourism industry. The VISIT FLORIDA Board of Directors is the organization’s private sector governing body that, along with the members of its 11 committees, provide guidance, input and insight into the evolution of VISIT FLORIDA’s marketing programs.

ABOUT THE FLORIDA RETAIL FEDERATION
Founded in 1937, the Florida Retail Federation is celebrating its 80th anniversary this year as the statewide trade association representing retailers -- the businesses that sell directly to consumers. Florida retailers provide three out of every four jobs in the state, pay more than $49 billion in wages annually, and collect and remit more than $20 billion in sales taxes for Florida’s government each year. In fact, more than three out of four of Florida’s budget dollars come from retail-related activity.

ABOUT VISIT FLORIDA
As the Sunshine State’s No. 1 industry, tourism was responsible for welcoming 116.5 million visitors in 2017 who spent $112 billion, generating 23 percent of the state’s sales tax revenue and employing more than 1.4 million Floridians. According to the Office of Economic and Demographic Research, for every $1 the state invests in VISIT FLORIDA -- the official tourism marketing corporation for the state of Florida -- $2.15 in tax revenue is generated. VISIT FLORIDA promotes tourism to Florida through sales, advertising, promotions, public relations, and visitor services programs. as a public/private partnerships, VISIT FLORIDA serves more than 12,000 tourism industry businesses, including major strategic alliance partnerships with Busch Gardens Tampa, Disney Destinations, The Hertz Corporation, LEGOLAND Florida Resort, SeaWorld Parks and Resorts Orlando, Simon Shopping Destinations and Universal Orlando Resort. For more information, go to VISITFLORIDA.org.

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Monday, 26 March 2018 16:06

Easter Spending Expected to be Near All-Time Record

Written by

For Immediate Release: March 26, 2018
CONTACT: James Miller, This email address is being protected from spambots. You need JavaScript enabled to view it., (850)701-3015

Consumers expected to spend $18.2 billion nationally, down slightly from last year, but second-highest all-time; Food, clothing, candy, flowers and decorations lead the way in popularity

TALLAHASSEE, FL – The Florida Retail Federation (FRF), the state’s premier trade association celebrating more than 80 years of supporting Florida’s retail industry, says Floridians will increase their Easter spending to near record levels this year, with the per person average expected to top $150, down slightly from last year’s record total of $152. The total expected to be spent nationally is $18.2 billion, second highest in survey history and down from last year’s record of $18.4 billion.

“Even though spending will be down slightly, it’s still near a record high which is great news for Sunshine State retailers who focus on stocking their shelves for the Easter holiday,” said FRF President/CEO R. Scott Shalley. “Easter is a great time for people to spend with family, which means consumers will be looking for deals on purchasing food, decorations and holding Easter egg hunts to celebrate.”

According to the survey, which was conducted by FRF’s national partners at the National Retail Federation, consumers will spend $5.7 billion on food (purchased by 87 percent of shoppers), $3.2 billion on clothing (48 percent), $2.9 billion on gifts (61 percent), $2.6 billion on candy (89 percent), $1.3 billion on flowers (39 percent), $1.1 billion on decorations (42 percent) and $780 million on greeting cards (46 percent).

In preparation for the Easter holiday, 59 percent of consumers will shop at discount stores, 46 percent will visit department stores, 28 percent will make purchases online, 25 percent will go to a specialty store and 25 percent will go to a small business or local store. Among smartphone users, 30 percent will research products or compare prices on their devices while 19 percent will use their phones to make a purchase.

Consumers intend to celebrate Easter in several ways: 60 percent will visit family and friends, 58 percent will cook a holiday meal, 51 percent will go to church and 17 percent will go to a restaurant. The Easter Bunny is expected to have a busy holiday season: 35 percent of consumers will participate in an Easter egg hunt and 16 percent will open gifts. In addition to traditional holiday events, some consumers will pursue more leisurely activities: 45 percent will watch TV, 11 percent will shop online, 9 percent will shop in a store and 8 percent will go to a movie.

ABOUT THE FLORIDA RETAIL FEDERATION
Founded in 1937, the Florida Retail Federation is celebrating more than 80 years as the statewide trade association representing retailers -- the businesses that sell directly to consumers. Florida retailers provide three out of every four jobs in the state, pay more than $49 billion in wages annually, and collect and remit more than $20 billion in sales taxes for Florida’s government each year. In fact, more than three out of four of Florida’s budget dollars come from retail-related activity.

ABOUT THE NATIONAL RETAIL FEDERATION
As the world's largest retail trade association and the voice of retail worldwide, the National Retail Federation's global membership includes retailers of all sizes, formats and channels of distribution as well as chain restaurants and industry partners from the U.S. and more than 45 countries abroad. In the U.S., NRF represents the breadth and diversity of an industry with more than 1.6 million American companies that employ nearly 25 million workers and generated 2010 sales of $2.4 trillion. www.nrf.com.

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For Immediate Release: March 19, 2018
CONTACT: James Miller, This email address is being protected from spambots. You need JavaScript enabled to view it., (850)701-3015

Holley, most recently General Counsel for Dept. of Agriculture, brings extensive legal, utility regulation, small business and food safety experience to FRF’s senior leadership team

TALLAHASSEE, FL – The Florida Retail Federation (FRF), the state’s premier trade association representing retailers for more than 80 years, announces the hiring of Lorena Holley, Esq. as its new General Counsel and Vice President effective March 26. Holley will serve as lead counsel for the organization as well as work with Florida’s grocers and convenience stores on small business, fuel regulation and food safety issues. Holley comes to FRF from the Florida Department of Agriculture and Consumer Services where she served as General Counsel to Commissioner Adam Putnam.

“With her years of experience in both the public and private sectors, Lorena brings extensive knowledge on business issues that impact almost all of our members in some way,” said R. Scott Shalley, FRF President/CEO. “Whether it's food safety, small business, utility regulation or legal issues, Lorena will be an invaluable resource to our members. I’m excited about the depth of experience that Lorena brings to our team, our membership and our industry.”

Holley was appointed General Counsel of the Florida Department of Agriculture and Consumer Services by Commissioner Adam Putnam in January of 2011. Prior to joining the Department, Holley was with the Florida Public Service Commission (PSC), serving as a Senior Attorney with the Commission’s Office of General Counsel Division of Appeals, Rules and Mediation. During her years at the PSC, Holley also served as a Chief Advisor to a Commissioner, advising on legal and policy issues related to the economic regulation of Florida’s electric, gas, telecommunications, and water and wastewater utility industries.

“I’m thrilled to join the Florida Retail Federation and I look forward to bringing my experience to help our industry members achieve their goals,” said Holley. “I want to thank Scott for this great opportunity, and I look forward to working with him and the whole FRF team as we help the more than 270,000 retailers throughout Florida.”

Holley also worked for the law firm Rutledge, Ecenia, Purnell & Hoffman, P.A., where she provided legal representation to local governments and private utility companies. Prior to joining the PSC, Holley was a staff attorney with Legal Services of Greater Miami, Inc. where she worked as an advocate and representative of indigent clients before various forums including the United States Social Security Administration, Citizen and Immigration Services, and the Florida Department of Children and Families.

She received her J.D. in 1999 from the Texas Tech School of Law in Lubbock, Texas and is a member of the Florida Bar. Holley is originally from Chile, but grew up in Austin, Texas.

ABOUT THE FLORIDA RETAIL FEDERATION
The Florida Retail Federation is the statewide trade association representing retailers -- the businesses that sell directly to consumers. Florida retailers provide one out of every five jobs in the state, pay more than $49 billion in wages annually, and collect and remit more than $20 billion in sales taxes for Florida’s government each year.

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