For Immediate Release: June 5, 2018
CONTACT: James Miller, This email address is being protected from spambots. You need JavaScript enabled to view it., (850)701-3015

Keith Perry, a small business owner, supporter of retailing and community leader, is the choice for Florida’s premier retail industry association

TALLAHASSEE, FL – The Florida Retail Federation (FRF) PAC today announced its endorsement of incumbent Keith Perry for the Florida Senate. Perry, a Republican, is running for election in Senate District 8 in North Central Florida which includes all of Putnam and Alachua counties and a large part of Marion County.

"Keith is a long-time business owner, and as a Senator, he’s been a tremendous advocate Florida retailers by helping to pass important legislation that enhances our industry,” said FRF President/CEO R. Scott Shalley. “Keith is a friend of retail and we look forward to continuing to work with him on ways to ensure Florida remains the top state for businesses.”

Perry runs Perry Roofing, a Top 100 roofing company with 150 employees and three offices across the state. He is a Florida native and has spent his whole life in North Central Florida. For 14 years he served as the founding president of House of Hope, an organization dedicated to providing housing, job opportunities, mentorship and rehabilitation for former inmates, and has supported other local charities including the Boy’s and Girl’s Club, the Dignity Project, and the Reichert House. He served on the board of the Salvation Army and has been active with the Women’s Center for over 20 years.

ABOUT THE FLORIDA RETAIL FEDERATION
The Florida Retail Federation is the statewide trade association representing retailers -- the businesses that sell directly to consumers. Florida retailers provide one out of every five jobs in the state, pay more than $49 billion in wages annually, and collect and remit more than $20 billion in sales taxes for Florida’s government each year.

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For Immediate Release: May 31, 2018
CONTACT: James Miller, This email address is being protected from spambots. You need JavaScript enabled to view it., (850)701-3015

Dianne Hart is a small business owner, community leader, and a retailer for more than 30 years, and is the choice for Florida's premier retail industry association

TALLAHASSEE, FL – The Florida Retail Federation (FRF) PAC today announced its endorsement of retailer Dianne Hart for the Florida House of Representatives. Hart, a Democrat, is running for election in House District 61 which covers downtown Tampa, Ybor City, and Seminole Heights.

"Dianne has successfully run a small retail business for 30 years all while making a significant difference in her community, and we are confident she will continue to support her fellow retailers,” said FRF President & CEO R. Scott Shalley. “Dianne is a great example of a business and community leader and we feel she’ll make a big impact in the Florida House.”

Hart has owned and operated Ms. Dee’s World of Beauty in Tampa for more than 30 years. She is also actively involved in her community, including currently serving as CEO of the East Tampa Business and Civic Association, is a member of the Hillsborough County Children’s Advisory Board and NFL YET Center, the Affordable Housing Trust Fund Task Force and serves on the Commission of the Status of Women. Hart is also committed to a local food initiative in Hillsborough County as well as focusing on economic development projects.

ABOUT THE FLORIDA RETAIL FEDERATION
The Florida Retail Federation is the statewide trade association representing retailers -- the businesses that sell directly to consumers. Florida retailers provide one out of every five jobs in the state, pay more than $49 billion in wages annually, and collect and remit more than $20 billion in sales taxes for Florida’s government each year.

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For Immediate Release: May 22, 2018
CONTACT: James Miller, This email address is being protected from spambots. You need JavaScript enabled to view it., (850)701-3015

Spending to be near record highs as consumers continue to feel good about their economic situation, with gift cards, cash, apparel and electronics leading the way for graduation gifts

TALLAHASSEE, FL – The Florida Retail Federation (FRF), the state’s premier trade association celebrating more than 80 years of supporting Florida’s retail industry, says Floridians will spend near record highs on graduates this year. The average person is expected to spend $102.51, close to last year’s total of $104.92. Total spending on graduation gifts nationally is expected to top $5.2 billion, the third highest in the survey’s 12-year history.

“Graduation is such a significant milestone in a young adult’s life, and parents, friends, grandparents and others want to recognize this achievement with near record spending this year,” said R. Scott Shalley, FRF President & CEO. “Once again, Florida retailers will put graduation gift ideas on center stage, focusing on the most popular items and combining the excitement of graduating with great discounts and deals for consumers.”

According to FRF’s national partners at the National Retail Federation’s annual survey by Prosper Insights & Analytics, cash will once again be the most popular gift, given by 55 percent of those surveyed as they seek to help students with the costly transition from high school to college or college to the “real world.” Greeting cards — many of them with cash inside — follow at 43 percent, gift cards at 32 percent, apparel at 14 percent and electronics at 10 percent.

The survey found 45 percent of those ages 18-24 plan to give a gift to other graduates, spending an average of $73.87, with cash being their gift of choice. However, the biggest spending, at $119.86, comes from those ages 45-54 who may have a child at home. Those in the grandparent bracket of 65 and above give an average of $107.15.

The survey, which asked 7,681 consumers about their graduation gift-giving plans, was conducted May 3-10 and has a margin of error of plus or minus 1.1 percentage points..

ABOUT THE FLORIDA RETAIL FEDERATION
Founded in 1937, the Florida Retail Federation is celebrating its 80th anniversary this year as the statewide trade association representing retailers -- the businesses that sell directly to consumers. Florida retailers provide three out of every four jobs in the state, pay more than $49 billion in wages annually, and collect and remit more than $20 billion in sales taxes for Florida’s government each year. In fact, more than three out of four of Florida’s budget dollars come from retail-related activity.

ABOUT THE NATIONAL RETAIL FEDERATION
As the world's largest retail trade association and the voice of retail worldwide, the National Retail Federation's global membership includes retailers of all sizes, formats and channels of distribution as well as chain restaurants and industry partners from the U.S. and more than 45 countries abroad. In the U.S., NRF represents the breadth and diversity of an industry with more than 1.6 million American companies that employ nearly 25 million workers and generated 2010 sales of $2.4 trillion. www.nrf.com.

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For Immediate Release: May 7, 2018
CONTACT: James Miller, This email address is being protected from spambots. You need JavaScript enabled to view it., (850)701-3015

Second highest spending amount ever expected this year as families splurge on moms with jewelry, meals, flowers and clothing the most popular options

TALLAHASSEE, FL – The Florida Retail Federation (FRF), the state’s premier trade association representing retailers for over 80 years, says Florida mothers will be showered with gifts from their family members this year, as spending for Mother’s Day is expected to reach $180 per person. This is down slightly from last year’s record high of $186 per person. Total spending nationwide is expected to surpass $23.1 billion, once again the second highest in survey history with more than 86 percent of Americans celebrating.

“Mothers play such a vital role in our society, and it’s wonderful to see that they’ll be receiving plenty of gifts this year as people feel more and more comfortable with their own finances,” said FRF President & CEO R. Scott Shalley. “A healthy economy with more Floridians employed should lead to increased spending and a great opportunity for retailers to take advantage of this by showcasing sales and discounts on the more popular items.”

According to FRF’s partners at the National Retail Federation’s recent survey, consumers plan to spend $4.6 billion on jewelry (purchased by 34 percent of shoppers), $4.4 billion on special outings such as dinner or brunch (55 percent) and $2.6 billion on flowers (69 percent). In addition, $2.5 billion will be spent on gift cards (45 percent), $2.1 billion on clothing (36 percent), $2.1 billion on consumer electronics (14 percent) and $1.8 billion on personal services such as a spa day (24 percent). Another $956 million will be spent on housewares or gardening tools (19 percent), $813 million on greeting cards (77 percent) and $494 million on books or music (19 percent).

The survey found 29 percent want to receive a “gift of experience” such as a spa day, tickets to a concert or gym membership while 26 percent plan to give such a gift. Gifts of experience are given most often — 45 percent of those surveyed — by 18 to 34-year olds.

Individuals ages 35-44 will be the biggest spenders this year at an average $224. However, those between 18-24 will most likely use smartphones to research their purchases and compare prices at 62 percent.

When searching for gifts, 35 percent of consumers will head to department stores and 31 percent will shop online, while 29 percent plan to shop at specialty stores such as florists, jewelers or electronics stores. Meanwhile, 23 percent plan to shop at a local small business, 22 percent at discount stores and 10 percent at specialty clothing stores.

ABOUT THE FLORIDA RETAIL FEDERATION N
The Florida Retail Federation is the statewide trade association representing retailers -- the businesses that sell directly to consumers. Florida retailers provide one out of every five jobs in the state, pay more than $49 billion in wages annually, and collect and remit more than $20 billion in sales taxes for Florida’s government each year.

ABOUT THE NATIONAL RETAIL FEDERATION
NRF is the world’s largest retail trade association, representing discount and department stores, home goods and specialty stores, Main Street merchants, grocers, wholesalers, chain restaurants and internet retailers from the United States and more than 45 countries. Retail is the nation’s largest private-sector employer, supporting one in four U.S. jobs — 42 million working Americans. Contributing $2.6 trillion to annual GDP, retail is a daily barometer for the nation’s economy.

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