For Immediate Release: July 5, 2017
CONTACT: James Miller, This email address is being protected from spambots. You need JavaScript enabled to view it., (850)701-3015

Business-friendly Diaz is the choice in Senate District 40 for Florida’s premier retail industry association

TALLAHASSEE, FL – The Florida Retail Federation (FRF) PAC, the state’s premier trade association celebrating its 80th year of supporting Florida’s retailers, today announced its endorsement of Jose Felix Diaz for the Florida Senate. Diaz, a Republican, is running for election in Senate District 40 in South Florida.

“Jose has been an advocate for business and retailing during his time in the House, including supporting legislation that created $500 million in tax relief, and the removal of burdensome regulations on small businesses,” said FRF President/CEO R. Scott Shalley. “We’re confident his support will continue when he’s elected to represent Senate District 40, and we look forward to working with him on future legislation that supports Florida’s 270,000 retailers.”

A native of Miami, Diaz recently served as the representative for House District 116. Jose developed his love for public service as student body president of his high school and college. While at the University of Miami, Jose was selected as Florida's College Student of the Year. Soon thereafter, Jose went on to Columbia Law School where he received several notable distinctions including the American Bar Association’s Silver Key. Upon graduation, he returned to Miami to join the law firm of Akerman LLP, and was appointed to the American Bar Association's legislative body, the House of Delegates.

ABOUT THE FLORIDA RETAIL FEDERATION
The Florida Retail Federation is the statewide trade association representing retailers -- the businesses that sell directly to consumers. Florida retailers provide one out of every five jobs in the state, pay more than $49 billion in wages annually, and collect and remit more than $20 billion in sales taxes for Florida’s government each year.

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For Immediate Release: June 27, 2017
CONTACT: James Miller, This email address is being protected from spambots. You need JavaScript enabled to view it., (850)701-3015

Average per person and total spending on food for cookouts and picnics up from 2016

TALLAHASSEE, FL – The Florida Retail Federation (FRF), the state’s premier trade association celebrating its 80th year of supporting Florida’s retail industry, has good news for retailers this Independence Day weekend, with per person spending on food for cookouts and picnics expected to increase from last year with total spending on food nationally to exceed $7.1 billion. The numbers cover only food items, not other holiday-related spending.

“Independence Day weekend is the most popular time for family and friends to get together for cookouts, picnics and celebrations, and these survey numbers portend great things for retailers this year,” said FRF President/CEO R. Scott Shalley. “We continue to see year-over-year increases each shopping weekend in 2017, which shows that the economy is doing well and consumers are feeling confident about their own economic situation and willing to spend more this year.”

According to the annual survey released by FRF’s national partners at the National Retail Federation and conducted by Prosper Insight & Analytics, 219 million Americans plan to celebrate the holiday, or 88 percent of those surveyed. A total of 162 million — 66 percent of those surveyed — plan to take part in a cookout or picnic, spending an average $73.42 per person, up from last year’s $71.34.

The survey found that 65 percent of consumers already own a U.S. flag, 53 percent patriotic-themed apparel such as T-shirts, bathing suits or shoes, and 40 percent own patriotic decorations. Nonetheless, 28 percent plan on purchasing more patriotic items.

When it comes to other activities to celebrate Independence Day, 44 percent of Americans will attend a firework show or community celebration and 14 percent will watch a parade. The holiday weekend is also a popular time for travel, with 32.9 million Americans saying they will head out of town (13 percent of those celebrating), up from 31.1 million from last year. Only 18 percent say the price of gasoline will affect their plans, down from 21 percent last year and a record low since the survey began in 2004. The number who said high gas prices would discourage them from spending for Independence Day peaked at 59 percent in 2008.

ABOUT THE FLORIDA RETAIL FEDERATION
The Florida Retail Federation is the statewide trade association representing retailers -- the businesses that sell directly to consumers. Florida retailers provide one out of every five jobs in the state, pay more than $49 billion in wages annually, and collect and remit more than $20 billion in sales taxes for Florida’s government each year.

ABOUT THE NATIONAL RETAIL FEDERATION
As the world's largest retail trade association and the voice of retail worldwide, the National Retail Federation's global membership includes retailers of all sizes, formats and channels of distribution as well as chain restaurants and industry partners from the U.S. and more than 45 countries abroad. In the U.S., NRF represents the breadth and diversity of an industry with more than 1.6 million American companies that employ nearly 25 million workers and generated 2010 sales of $2.4 trillion. www.nrf.com.

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Are sales slowing down? Have you had a rough month, quarter or year? While a lot of people are claiming that brick and mortar is a dying business model that's quickly being replaced by e-commerce, this simply isn't true. Your lack of sales has less to do with larger industry trends than it has to do with store-specific issues. Correct these issues and you should be just fine.

5 cost-effective techniques


Thankfully, boosting retail sales doesn't have to involve steep discounts or costly marketing campaigns. With just a few inexpensive techniques, you can give your retail business the jolt it needs to meet sales goals and bolster your bottom line.

1. Encourage impulse buys
We've all walked into a store looking for one specific item only to leave with three or four things that we didn't really need. In most cases, this behavior is rooted in impulse shopping.

"The simplest explanation is that some people just derive an enormous amount of pleasure from acquiring something new," consumer behavior psychologist Philip Graves says. "The act of buying is an act of empowerment that may be felt all too rarely in other aspects of life."

As a retailer, you can significantly increase your sales by encouraging impulse buys. The easiest way to do this is by lining up cheap, sensory items in the checkout queue. While customers are waiting, they'll naturally toss things in their shopping carts.

2. Push add-ons
Once you have a customer in the ready state of mind to purchase one product, it's much easier to encourage them to purchase more. One strategy is to have your salespeople push add-ons. These add-ons can come in the form of a discount or special sale, or they can be full-price add-ons if your salespeople are really persuasive.

For example, let's say you're selling a customer a digital camera. In addition to the camera, you could push things like camera cases, memory cards, batteries and extra lenses. Suddenly, instead of just selling a camera for $199, you're selling three or four items for $300.

3. Get people in the door
Your sales numbers are directly correlated to the level of foot traffic inside your store. It's an elementary concept, but sometimes basic logic goes out the door when you're struggling to meet sales goals. If you want to increase sales, get more people in the door.

You can use any number of strategies to get people inside, but it all goes back to grabbing your customers' attention. Try designing clever window displays, placing inventory outside, or having a personable salesperson stand outside and welcome people in. Whatever you can do to get people inside will increase your chances of driving up sales.

4. Offer future-use coupons
If you're looking for cheap ways to drive sales, you probably aren't keen on the idea of using a lot of coupons. However, there is one type of coupon – known as a future-use coupon – that has a low cost and a high return.

As the name suggests, future-use coupons are coupons you give to customers at the time of purchase that are valid for future purchases. The great thing about these coupons is that only a small percentage of people will ever redeem them. So while you may get 15 people to make a purchase because of the coupon offer, only four or five will ever take advantage of the offer at a later date. This allows you to maximize their value.

5. Let customers try
The final tip is to let customers try products. In-store demonstrations, trials and tastings are highly effective methods for driving impulse buys. Sensory exposure goes a long way toward moving customers to action. People see, hear, touch, taste or smell something that they otherwise never would have and feel like they have to purchase the item. READ MORE

BY LARRY ALTON
https://www.business.com/articles/5-ways-to-boost-retail-sales/

Monday, 12 June 2017 11:56

Father's Day Spending to Reach Record High

Written by

For Immediate Release: June 13, 2017
CONTACT: James Miller This email address is being protected from spambots. You need JavaScript enabled to view it., (850)701-3015

Dads to get showered with gifts in record-setting fashion this year; Meals, clothing, gift cards, electronics and personal care items top the list of popular options

TALLAHASSEE, FL – The Florida Retail Federation (FRF), the state’s premier trade association celebrating its 80th year of supporting Florida’s retail industry, says Florida families will spend more than ever on Father’s Day this year. Consumers are expected to spend an average $134.75 for the holiday, up almost $10 from last year’s $125.92. Total spending nationwide is expected to reach $15.5 billion, the highest in the survey’s 15-year history and almost a billion more than last year.

“I am very encouraged to see that Floridians and families across the country are planning to spend more than ever before to celebrate the special dads in their lives,” said FRF President/CEO R. Scott Shalley. “These results show that Americans are feeling more and more confident and optimistic in this improving economy and dads and retailers can expect to benefit this Father’s Day.”

According to FRF’s partners at the National Retail Federation’s annual survey conducted by Prosper Insight and Analytics, consumers plan to spend $3.3 billion on special outings such as dinner, brunch or other types of a “fun activity/experience” (given by 48 percent). Clothing (given by 46 percent) and gift cards (given by 43 percent) are tied at $2.2 billion each while consumer electronics (given by 21 percent) follow at $1.8 billion. As with Mother’s Day, greeting cards are the most commonly purchased gift at 64 percent but account for only $861 million of projected spending. Other popular gifts include personal care, automotive accessories, books, music, home improvement/gardening supplies and sporting goods.

The survey found 27 percent of shoppers will opt for a “gift of experience” such as tickets to a concert or a sporting event. The largest projected growth category was for “personal care” items such as cologne, razors, aftershave, etc. where spending is expected to be 20% higher over last year.

When searching for the perfect gift, 40 percent of consumers will head to department stores and 34 percent will shop online while 26 percent will shop at a discount store, 24 percent at a specialty store and 19 percent at a local small business. Among smartphone owners, 33 percent will use them to research gift ideas but only 18 percent will use them to make a purchase. Tablets are used more frequently both to research (32 percent) and buy (19 percent).

More than half of those surveyed plan to buy for their father or stepfather (54 percent), while others will shop for their husband (29 percent) or son (10 percent).

ABOUT THE FLORIDA RETAIL FEDERATION
The Florida Retail Federation is the statewide trade association representing retailers -- the businesses that sell directly to consumers. Florida retailers provide one out of every five jobs in the state, pay more than $49 billion in wages annually, and collect and remit more than $20 billion in sales taxes for Florida’s government each year.

ABOUT THE NATIONAL RETAIL FEDERATION
As the world's largest retail trade association and the voice of retail worldwide, the National Retail Federation's global membership includes retailers of all sizes, formats and channels of distribution as well as chain restaurants and industry partners from the U.S. and more than 45 countries abroad. In the U.S., NRF represents the breadth and diversity of an industry with more than 1.6 million American companies that employ nearly 25 million workers and generated 2010 sales of $2.4 trillion. www.nrf.com.

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