FOR IMMEDIATE RELEASE
SEPTEMBER 24, 2021
CONTACT: Amanda Bevis (202) 680-9262
Tallahassee, FL – Halloween this year is expected to be a delightfully frightful success, according to the 2021 retail sales forecast data issued this week by the National Retail Federation. Halloween is the second biggest retail event of the year, and data reveals this year will be a comeback from the moderated activities during the pandemic.
"You can already feel the energy and excitement among Florida retailers, with consumers in-store and online searching for items to make this Halloween one for the books," says Scott Shalley, president and CEO of the Florida Retail Federation. "When you're selecting your costume, stocking up on candy or loading up pumpkins, be sure to Find It In Florida! Support our local businesses and local jobs this scary season."
Sixty-five percent of Americans intend to celebrate Halloween or participate in festivities, which is close to pre-pandemic levels. Some of the top ghoulish festivities for 2021 include handing out candy (66%), decorating the home or yard (52%), dressing up in costumes (46%), carving pumpkins (44%) and hosting or attending a Halloween party (25%).
Nationally, consumers plan to spend an all-time high of $10.14 billion to celebrate Halloween compared to $8.05 billion in 2020. Shoppers plan to spend $102.74 on average this Halloween compared to $92.74 in 2020.
One-third of total Halloween expenditures, or $3.32 billion will be on costumes, representing the highest forecast since 2017.
The surprise upset in this year's forecast is in the popular children's costume category. Spiderman has dethroned the princess for top costume this year, pushing long-time favorite princess to the #2 spot.
- Spiderman - 1.8 million
- Princess - 1.6 million
- Batman - 1.2 million
- Superhero - 1.2 million
Individuals planning to include their pets in the Hallow's Eve festivities will find pumpkin continues to reign as the hottest costume for the sixth consecutive year in a row. Superhero and cat costumes are tied as a top favorite for furry friends. The top five pet costumes are:
- Pumpkin - 10 percent
- Hot Dog - 5 percent
- Superhero - 4 percent
- Cat - 4 percent
- Bumblebee - 3 percent
Florida shoppers are getting an early start on their shopping for ghoulish delights at retail stores. This year, 45% of consumers started shopping in September, and 39% plan to purchase their spooky supplies during the first two weeks of October.
This Halloween, when shoppers "Find It In Florida" and shop local retailers, they help boost the local economy and support community businesses. Learn more about the "Find It In Florida" program at the website.
For more information on the predictions of the National Retail Federation, visit: https://nrf.com/media-center/press-releases/halloween-spending-soars-celebrations-near-pre-pandemic-levels
ABOUT THE FLORIDA RETAIL FEDERATION
The Florida Retail Federation is the statewide trade association representing retailers -- the businesses that sell directly to consumers. Florida retailers provide one out of every five jobs in the state, pay more than $49 billion in wages annually, and collect and remit more than $20 billion in sales taxes for Florida’s government each year.
ABOUT THE NATIONAL RETAIL FEDERATION
NRF is the world’s largest retail trade association, representing discount and department stores, home goods and specialty stores, Main Street merchants, grocers, wholesalers, chain restaurants and internet retailers from the United States and more than 45 countries. Retail is the nation’s largest private-sector employer, supporting one in four U.S. jobs — 42 million working Americans. Contributing $2.6 trillion to annual GDP, retail is a daily barometer for the nation’s economy.