For Immediate Release: May 22, 2017
Record amount expected to be spent on gift cards, greeting cards, apparel and electronics for Sunshine State graduates
TALLAHASSEE, FL – The Florida Retail Federation (FRF), the state’s premier trade association celebrating its 80th year in supporting Florida’s retail industry, says Floridians will spend more than ever on graduation gifts this year. With more consumers buying for graduates this year – 36 percent compared with 34 percent in 2016 – total spending nationally is expected to reach $5.6 billion, topping last year’s record of $5.4 billion.
“Graduation is a significant achievement in someone’s life as they end one chapter and begin a new one, and recognizing this is important for a graduate's family and friends,” said R. Scott Shalley, FRF President & CEO. “With loved ones eager to celebrate this important milestone, we expect the gifts to Sunshine State graduates to reach record numbers this year, which is great news for Florida retailers.”
According FRF’s national partners at the National Retail Federation’s annual survey by Prosper Insights & Analytics, the $5.6 billion total is the highest in the survey’s 11-year history. Cash will once again be the most popular gift, given by 53 percent of those surveyed as they seek to help students with the costly transition from high school to college or college to the “real world.” However, cash gifting is at a survey low in 2017, dropping about 10 percent from highs recorded in 2007 and 2009. Greeting cards follow at 41 percent, gift cards at 33 percent, apparel at 16 percent and electronics at 11 percent.
While ages 18-24 are the most likely to give a gift to graduates (at 48 percent), they maintain the smallest budgets at $78.42. The biggest spending is likely to come among parent-age 45-54-year-olds at $119.84 as well as those in the grandparent bracket of 65+, who plan to spend an average $112.34.
ABOUT THE FLORIDA RETAIL FEDERATION
Founded in 1937, the Florida Retail Federation is celebrating its 80th anniversary this year as the statewide trade association representing retailers -- the businesses that sell directly to consumers. Florida retailers provide three out of every four jobs in the state, pay more than $49 billion in wages annually, and collect and remit more than $20 billion in sales taxes for Florida’s government each year. In fact, more than three out of four of Florida’s budget dollars come from retail-related activity.