For Immediate Release: March 21, 2016
Close to $150 per person expected to be spent this year on both holiday supplies and spring essentials with food, clothing, gifts and candy the most popular purchases
TALLAHASSEE, FL – The Florida Retail Federation (FRF), the state’s premier trade association representing retailers for over 75 years, announced today that spending for the upcoming Easter weekend is expected to reach record highs as people prepare to celebrate the holiday while also stocking up on spring essentials. Those celebrating plan to spend an average of $146 per person for a national total of $17.3 billion, both records, which is up significantly over last year’s $140.62 per person and $16.4 billion total.
“This time of year means the arrival of good weather and good moods across Florida as consumers buy gifts, food and decorations to celebrate Easter with family and friends,” said FRF President & CEO Randy Miller. “People also use this weekend to purchase supplies and essentials for the spring season, meaning increased sales for retailers.”
The $146 per person spending average, according to FRF’s partners at the National Retail Federation’s annual Easter Spending Survey, is the biggest in the 13-year history of the survey, and also shows that consumers nationally will spend $5.5 billion on food, $3 billion on clothing, $2.7 billion on gifts, $2.4 billion on candy and $1.2 billion on flowers.
With shopping lists in hand, 58 percent of consumers will head to discount stores, 41 percent will go to department stores and 25 percent will shop at local small businesses. Not everyone will make it to stores: 21 percent will shop online, up from 19 percent last year. Among smartphone owners, 23 percent will research products on their devices while 15 percent will use their phones to make a purchase.
“Those stores that price and market their merchandise aggressively, and embrace the online shopping experience, will see the biggest sales,” said Miller. “There is significant opportunity for retailers this weekend as consumers look for Easter gifts as well as spring supplies.”
Consumers celebrate Easter in a number or different ways: 59 percent will visit family and friends, 56 percent will cook a holiday meal, 51 percent will go to church and 15.6 percent will go to a restaurant. Children have plenty to look forward to after the Easter Bunny comes: 31 percent of consumers plan an Easter egg hunt and 14 percent will open gifts.
ABOUT THE FLORIDA RETAIL FEDERATION
Founded in 1937, the Florida Retail Federation is the statewide trade association representing retailers -- the businesses that sell directly to consumers. Florida retailers provide three out of every four jobs in the state, pay more than $49 billion in wages annually, and collect and remit more than $20 billion in sales taxes for Florida’s government each year. In fact, more than three out of four of Florida’s budget dollars come from retail-related activity. For more information, visit the FRF website, and follow FRF on Facebook and Twitter.
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