Tuesday, 08 March 2016 20:36

St. Patrick's Day Spending to Give Retailers a Spring Boost

For Immediate Release: March 8, 2016
CONTACT: James Miller This email address is being protected from spambots. You need JavaScript enabled to view it., (850)701-3015

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Spending expected to be down slightly, but will still amount to $4.4 billion nationwide; 28 percent to purchase clothing and accessories, and 22 percent plan to decorate their office or home

TALLAHASSEE, FL – The Florida Retail Federation (FRF), the state’s premier trade association representing retailers for over 75 years, announced today that spending for St. Patrick’s Day is expected to be $35.37 per person this year, down slightly from last year’s $36.52. Total spending nationally for the March 17 holiday is expected to reach $4.4 billion based on U.S. population 18 and older.

“Florida retailers can expect to see a nice bump in their sales in the coming weeks as millions of Floridians purchase food, clothing and decorations to celebrate this festive day with friends and family,” said FRF President/CEO Randy Miller. “Springtime in the Sunshine State always puts people in a good mood, and St. Patrick’s Day is coming along at the right time for both consumers and retailers.”

According to the FRF’s national partners at the National Retail Federation, who coordinated the St. Patrick’s Day Spending Survey conducted by Prosper Insight and Analytics, fans of St. Patrick’s Day plan to celebrate in a number of ways. According to the survey, 82 percent will wear green to show their Irish pride, 31 percent plan to make a special dinner, 29 percent will head to a party at a bar or restaurant and 21 percent will attend a private party. In addition, 23 percent plan to decorate their homes or offices in an Irish theme.

According to the survey, 57 percent of those celebrating will purchase food and beverages, 28 percent will buy apparel or accessories, 23 percent will buy decorations and 17 percent will buy candy. The survey asked for the first time where consumers will make their St. Patrick’s Day purchases. More than a third, 36 percent, plan to do so at a grocery store, 30 percent at discount stores and 20.8 percent at bars and restaurants.

The holiday is most popular among individuals 18-24 years old with 70 percent celebrating but those 25-34 years old will be the biggest spenders at an average $42.58.

ABOUT THE FLORIDA RETAIL FEDERATION Founded in 1937, the Florida Retail Federation is the statewide trade association representing retailers -- the businesses that sell directly to consumers. Florida retailers provide three out of every four jobs in the state, pay more than $49 billion in wages annually, and collect and remit more than $20 billion in sales taxes for Florida’s government each year. In fact, more than three out of four of Florida’s budget dollars come from retail-related activity.

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