According to the National Retail Federations’ Retail Insight Center Monthly Consumer Survey of more than 6,400 adults nationwide, 29 percent of households with school-age kids plan to spend more than last year for back-to-school, compared with nearly 24 percent who said the same thing this time last year. As for college students and their families, nearly three in 10 plan to spend more this summer, up from 23 percent last year.
The positive uptick in planned spending means that retailers’ back-to-school season could bring a welcome boost in sales. Regardless of their spending plans this summer, the economy is still top of mind for some families, especially when it comes to making sure their children have what they need for the school year.
Among those who say the economy will impact their back-to-school and college spending plans, 32 percent of college shoppers plan to comparison shop online to make sure they get the best bang for their buck, up from nearly 28 percent last year. More than 31 percent of school shoppers will compare prices online, compared with nearly 30 percent last year.
ABOUT THE FLORIDA RETAIL FEDERATIONThe Florida Retail Federation is the statewide trade association representing retailers -- the businesses that sell directly to consumers. Florida retailers provide one out of every five jobs in the state, pay more than $49 billion in wages annually, and collect and remit more than $20 billion in sales taxes for Florida’s government each year.