Wednesday, 14 November 2018 12:02

Holiday Shopping Forecast

FRF is predicting a very bright sales season for Florida retailers and expecting holiday sales to increase 4.5 percent over 2017. This is due to numerous positive statewide economic indicators including the lowest unemployment rate in more than a decade, strong consumer confidence, record-breaking tourism and more shoppers with more money to spend.

“The holiday shopping season is vital to the success of just about every Florida retailer, and thanks to an extremely strong state economy and more people with jobs, and therefore more money to spend, we expect it to be a big success for our more than 270,000 retail establishments,” said FRF President/CEO Scott Shalley. “It’s a great time to hit the stores and shop for your family and friends, as retailers will face stiff competition for your business, which means great deals and opportunities for consumers.”

Consumers are expected to spend a record $1,007.24 on gifts this holiday season, up considerably over 2017’s total of $967, which was the previous record. Shoppers will spend in three main categories during the holidays:

  • Gifts – $637.67
  • Non-gift holiday items (food, decorations, flowers, etc.) – $215.04
  • Gifts for themselves – $154.53

Top 5 categories for items being purchased:

  • Gift cards
  • Clothing and accessories
  • Books, movies or music
  • Electronics and accessories
  • Home décor and furnishings

The most popular toys this holiday season include:

  • Pomsies
  • Fur-Real Pets
  • The Fortnite version of Monopoly
  • Hatchimals
  • Perennial bestsellers like LEGOs and Barbies

For more information on FRF’s Holiday Shopping Forecast, click here.

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