Basic Tip:Building awareness on the sales floor by creating a “Hot Spot” map which includes a map of the floor with all fixtures/tables/racks documented and any “emptied” hangers/spots identified – should be marked on the map throughout the week.
Advanced Tip:When using the “Hot Spot” map throughout the weeks/months it will become apparent which displays/fixtures/racks is your opportunity. You can use this information to then plan on heightening the awareness to that now identified opportunity by having associates visible in and around that opportunity area.
Basic Tip:Maintain great customer service around your highest theft item/department of items by either having an associate stationed in that area of the sales floor or moving that department of high theft merchandise to a more open and viewable area of the sales floor.
Basic Tip: Be on the sales floor as much as possible – anywhere around 80% of your time or more is great.
Advanced Tip: “Manager on Duty” should be very aware of not only where all associates are but where each customer is as well. The manager on duty should be directing their associates to aid in the need of their customers and be very noticeable on the floor to both associates/customers.
Basic Tip: Assign zones for staff coverage so that floor personnel do not leave vulnerable areas unattended.
Advanced Tip: Create a map of the sales floor, as detailed as possible, and ensure all areas are covered by employees and have “Manager on Duty” consistently walk the whole floor for added coverage.
Basic Tip: Encourage employees to keep their heads up and eyes open at all times when working on the sales floor.
Advanced Tip: Create a “key word/phrase” to use to help all employees to use in the event a suspicious activity/person occurs in the store.