Wednesday, 18 October 2017 11:38

Retailer Expect Another Record Breaking Year for Halloween Spending

Written by FRF

For Immediate Release: October 18, 2017
CONTACT: James Miller, This email address is being protected from spambots. You need JavaScript enabled to view it., (850)701-3015

Average person expected to spend $86 this year on Halloween candy, costumes, decorations and greeting cards; total spending nationally to set record of $9.1 billion

TALLAHASSEE, FL – The Florida Retail Federation (FRF), the state’s premier trade association representing retailers for over 75 years, announced today that consumer spending on Halloween is expected to once again set an all-time high with the average person spending more than $86, up from $83 in 2016. Total spending nationally on Halloween is expected to reach $9.1 billion up from $8.4 billion last year.

“Another year of expected record spending on Halloween festivities is great news for Florida’s retailers,” said FRF President and CEO R. Scott Shalley. “The crafty retailers in our state will be able to scare up more sales by offering special discounts and other incentives to get more people in their stores to purchase costumes, decorations and candy.”

According to a recent survey done by FRF’s national partners at the National Retail Federation, consumers are expected to spend an average of $86.13, up from last year’s $82.93, with 179 million Americans planning to partake in Halloween festivities, up from 171 million in 2016.

According to the survey, consumers plan to spend $3.4 billion on costumes (purchased by 69 percent of Halloween shoppers), $2.7 billion on candy (95 percent), another $2.7 billion on decorations (72 percent) and $410 million on greeting cards (37 percent).

According to, the most popular Halloween candy in the Sunshine State, based on sales data from 2007-2016, are Skittles (630,938 pounds sold), followed by Snickers (587,385) and Reese’s Cups (224,637). The top three most popular Halloween candies across the country are Skittles, Reese’s Cups and M&M’s.

Among Halloween celebrants, 71 percent plan to hand out candy, 49 percent will decorate their home or yard, 48 percent will wear costumes, 46 percent will carve a pumpkin, 35 percent will throw or attend a party, 31 percent will take their children trick-or-treating, 23 percent will visit a haunted house and 16 percent will dress pets in costumes.

Thirty-five percent of consumers will find their inspiration for the perfect costume online, while 30 percent will look in stores, 20 percent will ask friends and family, 18 percent will look to Facebook or Pinterest, 17 percent will be influenced by pop culture and 14 percent by print media.

When it comes to buying costumes and other Halloween supplies, 47 percent of shoppers will visit discount stores and 38 percent will go to a specialty Halloween store or costume store. In addition, 25 percent will visit supermarkets, 24 percent will buy at department stores and 22 percent will shop online.

Top Costumes
More than 3.7 million children plan to dress as their favorite action character or superhero, 2.9 million as Batman characters and another 2.9 million as their favorite princess while 2.2 million will dress as a cat, dog, monkey or other animal.

Costumes Ranked: Children
Action/Superhero 7.1%
Batman Character 5.5%
Princess 5.5%
Animal (Cat, Dog, Monkey, etc.) 4.1%
Spider-Man 3.6%
Star Wars Character 3.1%
Witch 3.0%
Marvel Superhero (excl. Spider-Man) 2.9%
Pirate 2.9%
Disney Princess 2.3%

Proving that Halloween isn’t just for kids, a record number of adults (48 percent) plan to dress in costume this year. More than 5.8 million adults plan to dress like a witch, 3.2 million as their favorite Batman character, 3 million as an animal (cat, dog, cow, etc.), and 2.8 million as a pirate.

Costumes Ranked: Adults
Batman Character (Batman, Catwoman, Harley Quinn, etc.)
Animal (Cat, Dog, etc.)


Pirate 4.1%
Marvel Superhero (Spider-Man, Captain America, etc.)
Vampire 3.1%
Zombie 2.6%
DC Superhero (excluding Batman, Wonder Woman) 2.3%
Star Wars Character 2.3%
Slasher Movie Villain (Jason, Scream, etc.)
Wonder Woman


The Florida Retail Federation is the statewide trade association representing retailers -- the businesses that sell directly to consumers. Florida retailers provide one out of every five jobs in the state, pay more than $49 billion in wages annually, and collect and remit more than $20 billion in sales taxes for Florida’s government each year.


Tuesday, 26 September 2017 11:31

Shalley Statement Opioid Abuse in Florida

Written by FRF

Florida Retail Federation President & CEO R. Scott Shalley released the following statement in support of Governor Rick Scott's and Speaker Richard Corcoran's proposals to address opioid abuse in Florida:

“We applaud Governor Scott and Speaker Corcoran for presenting this vital framework to protect Florida families and enhance the education and responsibilities of prescribers. FRF represents thousands of pharmacy stores in Florida and the recommendations provided by the Governor and Speaker today will serve as significant steps to reducing both the current abuse of opioids as well as preventing future addictions. Specifically, limiting the frequency of prescribing controlled substances and mandating that prescribers check the PDMP will help to curtail any abuses.”

TALLAHASSEE, Fla. – Today, Florida Department of Revenue Executive Director Leon Biegalski issued an emergency order to extend certain filing due dates for Florida businesses registered with the Department in each of the 67 counties. Order of Emergency Waiver Number 17-235-DOR-003 changes the filing due date for sales and use tax, as well as fuel tax returns and payments to Sept. 29, 2017.

Sales and use tax, as well as fuel tax returns and payments are normally due on the 1st day of the month, and late after the 20th day of the month. For electronic filers, submissions initiated by 5:00 p.m. on Sept. 28 will be deemed timely filed.

The Department has implemented the filing date extensions pursuant to subsection 213.055(2), F.S., which authorizes the Executive Director of the Department of Revenue to carry out certain actions during a declared state of emergency. On Sept. 4, 2017, Governor Rick Scott issued Executive Order Number 17-235 declaring a state of emergency in response to the threat of Hurricane Irma.

The Department’s taxpayer services phone line is available at 800-352-3671 for taxpayers who have additional questions. Visit the Florida Sales and Use Tax webpage and the Florida Fuel Tax webpage for additional tax information. For more information or to sign up for email updates from the Department of Revenue,

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Monday, 11 September 2017 15:23

Message from Scott Shalley on Hurricane Irma

Written by FRF

FRF/FPMA Members:

As IRMA exits Florida and continues to diminish, I hope that this email finds your and yours safe and secure. Many of you and your businesses have suffered significant loss and are facing a daunting path to recovery and return to operations. Please know that we are with you and we will work tirelessly to help facilitate a complete return to operation for your businesses. Floridians need you and we know that there are immediate challenges relating to reentry and restoration of power. FRF and FPMA team members remain embedded within the State Emergency Operations Center and we are working closely with all level of government to clear hurdles to safe, efficient return to operations.

This email address is being protected from spambots. You need JavaScript enabled to view it., Vice President & General Counsel, and This email address is being protected from spambots. You need JavaScript enabled to view it., Executive Director of FPMA, have maintained a near round the clock presence in the EOC and remain ready to assist you as needed. Samantha and Ned have been actively staffing the EOC for nearly a week and I can not thank them both for their commitment to our industry. From watching them in action I know that their efforts have contributed heavily to how well Florida has been prepared in terms of product and fuel supply. They will both continue to push out extensive updates regarding rule/statute waivers, local needs and other pressure points. Please take the time to review these communications as you receive them.

While I am proud of our team and our efforts, I am even more touched by the response of Florida's retailers. The retail community has been incredible in responding to the needs of Floridians and providing food and water, fuel, life saving medical supplies, construction/safety materials, safe harbor to pets and much, much more. I could not be more proud to be associated with such an impressive group of companies. Thank you for all you are doing to provide much needed products and services to your friends and neighbors.

While I know all of you are eager to reopen, please keep in mind that much of Florida still faces life safety dangers. We urge you to respect law enforcement officials as they complete search and rescue efforts and clear areas for reentry. If you have questions or concerns, let us know and we will work to facilitate solutions.

We are here to help....use us. In addition to Samantha and Ned, you can contact me at any time at 850.545.2673 (mobile) or via email at This email address is being protected from spambots. You need JavaScript enabled to view it.. Thank you for all that you are doing. Following a dark storm, this will be retail's time to shine.....and shine we will!


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