FOR IMMEDIATE RELEASE
DECEMBER 8, 2020
CONTACT: Amanda Bevis (202) 680-9262
Tallahassee, FL – The Florida Retail Federation (FRF) launched today "Find It In Florida," a new public awareness campaign reminding Floridians to shop local this holiday season.
Each year, the holiday shopping season is crucial to retailers' bottom line. This year, amid the global COVID-19 pandemic, during which many stores were forced to scale back, invest in new infrastructure and limit visitors, this season is more important than ever. Floridians can support the retail industry's recovery, help save businesses and spark job creation by shopping local this holiday season.
"Whether you're looking for this year's top toy, the perfect gift for your loved one or a gift card to send joy to a colleague, we're asking you to 'Find It In Florida' this holiday season," said Scott Shalley, president and CEO of FRF. "This year has been incredibly challenging for so many, especially Florida's retailers, and the holiday shopping season is crucial to their survival. Help all Florida businesses, from the nation's largest retailers to your favorite corner store, and support Florida jobs by shopping local for everything -- everything -- on your holiday gift list."
Florida businesses and families can do more than just shop local, they can also help spread the word. Visit our "Find It In Florida" page and download the images to share on social media. Order a "Find It In Florida" decal to proudly display and raise awareness. Encourage family, friends and loved ones to do the same.
Traditionally, purchases made at retail stores during the month of November and December account for nearly one-fifth, or 19 percent, of a store's annual sales. For many retailers, it's even higher than that.
In addition, retail stores offer much-needed jobs to Florida families, especially during this crucial time of the industry's year. Florida's retail industry generally supports 2.7 million jobs across the Sunshine State, or one in every five jobs. In 2019, the retail industry created an additional 562,000 jobs nationwide to support holiday shopping demands during November and December.
This year is expected to look different as the COVID-19 pandemic continues to affect families, the economy and the quality of life across America.
COVID-19 has had wide-ranging impacts on retail operations. Hundreds of storefronts across Florida were forced to close their doors for periods of time. All stores invested in new technologies, dividers and signage to help implement CDC guidelines and prevent the spread of illness. Global investments, trade and logistics also affected the availability and timeliness of goods on shelves.
"We know that consumers have a choice when it comes to where you shop," said Shalley. "When you shop at businesses that have a presence here in the Sunshine State, you're supporting Florida jobs, Florida families and Florida's economy."
Data from a recent survey conducted by the National Retail Federation indicates consumers plan to spend less overall on items this season, but are shopping sooner.
Consumers are expected to spend a total of $997.79, about $50 less than last year. Their planned purchases are divided across multiple categories:
- $650 on gifts
- $230 on holiday items like decorations
- $117 on other, non-gift purchases
The decline in overall spending is attributed to consumers' hesitation to capitalize on promotional sales this season to purchase items that are not gifts, but may be for themselves or their families.
Many consumers have already begun their holiday shopping. Forty-two percent of consumers surveyed stated they had planned to start their holiday shopping by the end of October, with another 41% percent having noted November as their ideal start date.
According to the survey, holiday shoppers are focused on a variety of reasons to shop earlier, such as:
- Taking advantage of sales or promotions - 53%
- Purposefully avoiding crowds - 37%
- Purchasing gifts early to prevent last-minute shopping stress - 31%
- Purchasing of hot-holiday items on their list before they sell out - 26%
- Worry about extended time or delays of receiving items - 19%
- The extra money from a government stimulus - 19%
- Visit: Visit your local retailer to shop for this year's holiday offerings.
- Buy Online: Find your favorite Florida retailer online to select what you need for pickup in-store.
- Curbside or Delivery: Call your local retailer to place an order for curbside pick-up or delivery, where available.
For more information about the "Find It In Florida" campaign, visit http://www.frf.org/index.php/find-it-in-florida.
For more information on the 2020 holiday season data available through the National Retail Federation, visit: https://nrf.com/blog/holiday-2020-shopping-starts-now.
ABOUT THE FLORIDA RETAIL FEDERATION
The Florida Retail Federation is the statewide trade association representing retailers -- the businesses that sell directly to consumers. Florida retailers provide one out of every five jobs in the state, pay more than $49 billion in wages annually, and collect and remit more than $20 billion in sales taxes for Florida’s government each year.
ABOUT THE NATIONAL RETAIL FEDERATION
NRF is the world’s largest retail trade association, representing discount and department stores, home goods and specialty stores, Main Street merchants, grocers, wholesalers, chain restaurants and internet retailers from the United States and more than 45 countries. Retail is the nation’s largest private-sector employer, supporting one in four U.S. jobs — 42 million working Americans. Contributing $2.6 trillion to annual GDP, retail is a daily barometer for the nation’s economy.