FOR IMMEDIATE RELEASE
DECEMBER 8, 2020
CONTACT: Amanda Bevis (202) 680-9262
Tallahassee, FL – The Florida Retail Federation (FRF) announced today the top toys for the holiday season. According to a survey completed by the National Retail Federation, the most popular toys among both boys and girls are LEGOs and Playstation.
"Floridians and Florida businesses have continued to weather the unforeseeable challenges of 2020," said Scott Shalley, FRF president and CEO. "Florida retailers understand the value this holiday season holds after an especially difficult year. This is why our businesses have invested time and care to implement holiday health protocols and stock up on inventory. Shoppers can remain excited about the holiday season while safely shopping for gifts for their friends and family."
Life has changed drastically since the start of 2020, but in the eyes of children during the holidays, the excitement of new toys have remained the same. Barbies and dolls remain the top toy of choice for girls, while boys are looking forward to Hot Wheels, cars and trucks and video games this holiday season.
The most popular toys for girls and boys, ranked, also include:
As the COVID-19 pandemic continues to affect Americans, consumers are looking to ensure their families have a memorable and merry holiday this year. The Florida Retail Federation is asking residents to think and shop local when making holiday purchases.
"As shoppers plan to spend on gifts in order to lift the spirits of their loved ones, remember to 'Find It In Florida' first," said Shalley. "We ask you to shop at businesses that have a presence here in the Sunshine State and help support the Florida retailers that help Florida jobs, Florida families and Florida's economy."
The Florida Retail Federation launched the "Find It In Florida" campaign last month to spread public awareness on the importance of shopping locally. When Floridian shoppers "Find It In Florida" this holiday season, they are helping to keep doors open, boost the local economy and support their communities.
Florida's retailers began holiday preparations as early to provide ample inventory for shoppers. Their proactive response to the pandemic has also provided consumers with safe access to meet their holiday shopping needs, including safely shopping in stores, curbside pickup and online ordering options.
Another survey shows 42% of consumers began their holiday shopping earlier this year, with 59% reporting they started making purchases in early November. Of those purchases, some of the most popular holiday gifts include:
- Clothing and accessories - 54%
- Gift cards and gift certificates - 49%
- Toys - 37%
- Books and other media - 34%
- Food and candy - 28%
Similar to 2019, consumers plan to purchase around three to four gift cards and spend about $163 per consumer this year. For more information on the 2020 holiday season data available through the National Retail Federation, visit: https://nrf.com/media-center/press-releases/earlier-start-holiday-shopping-season-embraced-consumers
ABOUT THE FLORIDA RETAIL FEDERATION
The Florida Retail Federation is the statewide trade association representing retailers -- the businesses that sell directly to consumers. Florida retailers provide one out of every five jobs in the state, pay more than $49 billion in wages annually, and collect and remit more than $20 billion in sales taxes for Florida’s government each year.
ABOUT THE NATIONAL RETAIL FEDERATION
NRF is the world’s largest retail trade association, representing discount and department stores, home goods and specialty stores, Main Street merchants, grocers, wholesalers, chain restaurants and internet retailers from the United States and more than 45 countries. Retail is the nation’s largest private-sector employer, supporting one in four U.S. jobs — 42 million working Americans. Contributing $2.6 trillion to annual GDP, retail is a daily barometer for the nation’s economy.