FRF Team

Scott
Scott Shalley
President & CEO
scott@frf.org
Debbie
Debra Crow
Chief Financial Officer
debbie@frf.org
Shelby
Shelby Cash Dotson
Membership Director
shelby@frf.org
Jake
Jake Farmer
Director of Government Affairs
jake@frf.org
Lorena
Lorena Holley
VP & General Counsel
lorena@frf.org
Donna
Donna Jacobs
Finance Assistant
donna@frf.org
Chris
Chris Jones
Research Analyst
chris@frf.org
Kelly
Kelly Jones
Exec Admin/Events & Facilities
kelly@frf.org
Crystal
Crystal Laake
Regional Director
crystal@frf.org
Grace
Grace Lovett
VP of Government Affairs
grace@frf.org
Jon
Jon Stolp
Vice President
jons@frf.org
Keith
Keith Wemm
Vice President
keith@frf.org

Useful Links

2018-2019 Impact Report
Sales Tax Holiday Study

FRF Brands

Beauty Industry Council
Food Industry Council
FRF Loss Prevention Council
OrdinanceWatch
FRF Benefits

Contact Us

+1(850)222-4082
Florida Retail Federation
227 South Adams St.
Tallahassee, FL 32301
info@frf.org