FFor more than 80 years, the Florida Retail Federation has served as The Voice of Florida Retailing and the ONLY statewide trade association representing retailers.

FRF represents a diverse collection of retailers – large and small – and provides our members with advocacy, benefits and opportunities. FRF defends and protects Florida’s 270,000 retail establishments at the local, state and national levels with one of the most effective and influential lobbying teams in Florida.

FRF also provides a number of cost- and time-saving benefits and services that allow business owners to focus on growing their business, help their customers and increase their bottom line. Workers’ Compensation, credit card processing and health insurance are just a few examples of programs FRF offers which are proven to lower costs and improve the competitiveness of our members. Florida’s retail industry is vital to the success of our state. Florida retailers provide one out of every five jobs in the state, pay more than $49 billion in wages annually, and collect and remit more than $20 billion in sales taxes for Florida’s government each year. The retail industry has a total GDP impact on the state of $155 billion. Retail’s total GDP impact in Florida is twelve times larger than the state’s golf industry.


Read our 2017-18 Impact Report, which celebrates our growth and achievements over the past year.