A statewide trade association founded in 1937, the Florida Retail Federation (FRF) protects Florida's retailers by lobbying the state Legislature and providing cost-saving services. FRF was founded to promote a healthy, free enterprise system in Florida. Our purpose is to strengthen and support a favorable business environment where retailers and their suppliers can grow and prosper. By protecting Florida's retail industry, FRF is preserving and fostering the foundation of our country's economy. FRF's main office is located accross the street from the Capitol in the historic Gallie Hall building.