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FRF has united retailers and served as The Voice
of Florida Retailing for 70 years. There is no other state
business association more experienced or qualified to represent
Florida's retail industry because no other group has retailers as its
priority. While proud of past accomplishments, however, FRF is
always on the lookout for ways to better serve its members and expand
their opportunities to prosper.
Beyond legislative and regulatory advocacy, the
Florida Retail Federation is dedicated to providing solutions and tools
for retailers, both large and small, to meet the challenges of an
increasingly competitive marketplace.
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