Florida Retail Federation

FRF is excited and honored to announce two of the most powerful and influential legislators who will address our membership during the upcoming 2018 Retail Days! Come and hear from the future leader of the Florida Senate, President Designate Bill Galvano as well as the next leader of the Florida House, Speaker-Elect Jose Oliva (invited) as they share their thoughts on the issues important to retailers. This is your chance to hear from these two leaders and meet them one-on-one.


February 5-6, 2018 | Doubletree Hotel, Tallahassee

2017 Retailer of the Year

Hub City Smokehouse & Grill's Michael Carroll Named 2017 Florida Retailer of the Year

The Florida Retail Federation (FRF), the state’s premier trade association celebrating its 80th year in supporting Florida’s retail industry, today named Michael Carroll, owner of Hub City Smokehouse & Grill in Crestview, as its 2017 Florida Retailer of the Year. This is the 19th year in a row that FRF has selected a retailer of the year, and Michael will be honored with this prestigious award during a special luncheon on June 8 at the Vinoy Renaissance Hotel in St. Petersburg. Ray & Jody Hetchka of Kayak Amelia in Fernandina Beach and April Meier of Pawsitively Scrumptious Bark Bakery & Boutique in Crestview will be recognized as Outstanding Retail Leaders during the ceremony.


80 Years Strong

Yearlong Celebration Planned






Founding Companies

Gov. Daniel McCarty

Jacksonville, FL

Gallie's Hall


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The 3rd District Court of Appeals ruled today in favor of three of Florida’s major business associations – Florida Retail Federation, Florida Restaurant & Lodging Association and the Florida Chamber of Commerce – who filed a lawsuit challenging a minimum wage ordinance passed by City of Miami Beach
Retail News
Holiday Sales
Ted Teschner, owner of the Mr. Dunderbak’s restaurant at Volusia Mall, was expecting a busy day feeding hungry shoppers on Black Friday, but was surprised at just how busy it got.
FRF in the News
Retail Days
FFRF is proud to host our 2018 Retail Days at the Capitol, taking place February 5-6, at the Doubletree Tallahassee.
Retail Days
Legislative Issues
This diverse and comprehensive agenda - which was created based solely on feedback from our members and voted on at our Fall Retail Summit - highlights the issues that our influential Governmental Affairs Team will be focusing on this upcoming session in supporting the needs of retail businesses in Florida and ensuring they remain successful.
Government Affairs
Florida retailers seem pleased with the start of the holiday shopping season. It started with Black Friday, which actually started before Friday. Then came Cyber Monday.
FRF in the News
Accountants classify losses from theft rather euphemistically as part of “inventory shrinkage.” But everyone knows what that usually refers to: lost revenue due to theft. While the everyday, garden variety shoplifter is a perennial thorn in any merchant’s side, focusing solely on the lone thief diverts attention from a much larger and more pervasive threat to a store’s profitability: organized retail crime. Think of it as shoplifting on steroids.
Miami Orthodontic
The internationally recognized stylist César Lobo has been working hard for two years in the City of Miami. Last August, he opened his new beauty salon at 50 Biscayne Blvd in Miami.
Member Profile
A new survey conducted for NRF shows small retailers have nearly caught up with large merchants in making the switch to chip-and-signature credit cards — even though virtually half say the cards would be more secure if easy-to-forge signatures were replaced with a secret personal identification number.
Merchant Processing
Mobile Marketing
A new study (PDF) from Texas-based digital savings company RetailMeNot, Inc., finds almost half (47 percent) of small business retailers struggle to keep up with the latest trends in mobile marketing.
Mobile Marketing
Retail News
FRF In the News
Check FRF In the News for news articles about the Retail Federation.
FRF In the News

One of FRF’s newest members is the Islamorada Beer Company (IBC), headquartered in the Florida Keys and cofounded by Jose Herrera and Tyrone Bradley.

Read more about Islamorada

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2017 Loss Prevention Conference

2017 LEOY Awards